Crisis Management in Tourism: A Case Study of Hilton

PROJECT BRIEF - POSTER
OVERVIEW
 Crisis management refers to situation through
which company has to deal and manage with
unexpected events.
 During the time of pandemic, the major impact was
on tourism industry and due to that there has been
drastic decrease in profitability of the organization.
 Moreover, due to this uncertain event there has
been change in taste and preferences of customer
that has impacted negatively in growth of the
company.
 In addition to this, Hilton has to make use of
strategies so that it can attain its goals and
competitive advantage (Saroj and Pal, 2020).
 Furthermore, Hilton is one of the leading
organization that provide tourism and hospitality
services to their customer and it is the major source
of earning revenue.
VISION GOALS
The goal of the research is to identify the best
strategies for managing Hilton so that it can
deal with the concept of crisis management.
Along with this, the objective of research was
to discuss about the factors that are affecting
the profitability of hospitality sector in
general.
Another object is to identify reason for
managing crisis by Hilton and to
recommend them the best practice of crisis
management (Trachsler and Jong, 2020).
 Moreover, company need to make use of
effective strategy as it will contribute in
dealing with the future risk that can arsis
due to drivers of external and internal factor
of business environment.
 To fill the earth with the light
and warmth of hospitality
by delivering exceptional
experiences – every hotel,
every guest, every time
PAST OPERATIONS
 Tourism sector has faced various challenges during
the year of 2010-2020 that are related to crisis
management.
 In year of 2019 there was downfall in growth rate of
tourism sector of UK by 18% and government as
well as private industry has spender h £ 5.5 billion
amount of money in the tourism sector in year of
2020 which was level by 19% compare to year 2019.
 Moreover, in the time of pandemic there was
increase in spend per visit in 2021 in context to pre
Covid period that has resulted in higher length of
stay of visitor (Coomb and Laufer, 2018).
 Although in 2019 major issue face by travel
industry is that due to sharing of economy tourism
country was declined. The sharing economy
basically means to collaborate use of goods and
services by companies and it is way cheaper than
purchasing.
REFERENCES
 Berbekova, A., Uysal, M. and Assaf, A. G., 2021. A
thematic analysis of crisis management in tourism: A
theoretical perspective. Tourism Management. 86.
p.104342.
 Coombs, W. T. and Laufer, D., 2018. Global crisis
management–current research and future
directions. Journal of International Management. 24(3).
PRESENT OPERATION
Organizations like Hilton who are having their widely present operations are
experiencing great recovery now in the market.
The performance of the organization in Covid-19 has not been remarkable yet it would
be fair to say that it has notched up better Crisis management.
Hilton is one of the biggest giant of this sector. The present revenue of the company is
around 5.79 billion USD. At the same time, the total assets are 15.44 billion USD
(Crick, Chaudhry and Crick, 2018)
FUTURE OPERATIONS
The future of Tourism sector can be cited positive.
In last couple of years specifically in 2018-20, the tourism sector got befitted due to global crisis came in
the form of Covid-19.
The growth was 61% in 2019, and in 2020 it has been 69% so if the same trends are being remained in
future then the tourism sector will be notching up higher performance.
Hilton's hotels which is getting operated worldwide is having need to fabricate “Sustainability plan”
which will make it thrive in the upcoming time.