Evaluation of International Strategy of Hilton Food Group Plc

International business
Management

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
International Business..................................................................................................................1
Evaluation of organisation’s current international strategy.........................................................1
Market selection...........................................................................................................................2
Entry modes.................................................................................................................................4
Relevant global trends impact on international expansion like impact of covid-19 and
changing global trade trends........................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
International business can be described as a trade for purpose of trade of goods, services, capital,
knowledge and technology across international boundaries at a large scale. It is a business which
is providing different opportunities to a business by allowing them to expand its operation. There
is a different threat for business which can create an impact on its operation in the international
factor (Aguilera and Grøgaard, 2019). This project report includes analysation Hilton Food
Group Plc which is a food packaging business. It is a company which is listed on the London
Stock Exchange and is also a constituent of the FTSE 250 Index. It is a company which was
founded in the year 1994 in the UK. There are around 4900 employees working in organisation
which was operating in different countries in the international market. This project report
includes an evaluation of the current international strategy of the organisation. It is also including
justified recommendations for purpose of a suitable new market to enter in the new market that
provide supporting evidence as well as reasoning. Moreover, it also includes a justified
recommendation of a suitable entry model to use the evidence and reasoning.
MAIN BODY
International Business
International business can be described as a business that is operating across international
borders for purpose of sales of goods and services. Expansion of business at the international
level also provides an opportunity for businesses as it helps them purpose increasing market
share. It also allows business to sell their products in both domestic as well as a foreign market
which allow business for purpose of increasing the profit share of the company (Buckley, 2021).
It provides the opportunity for businesses to access different valuable resources which will
improve the quality of the products and services. It is a business that is also focusing on making
the firm more aggressive and diverse. It will diverse the revenue of the firm as if the firm is
facing loss in one country, then they will cover it in another country.
Evaluation of organisation’s current international strategy
There are different types of strategy to be adopted by business of Hilton Food Group Plc in
international market. These strategy helps business for purpose of getting success and also for
attainment of goals and objectives. Explanation of some of these strategies adopted by company
is mentioned below:
1