Analysis Strategies of Hilton Hotel - Case Study

Running head: Critical Analysis: Hilton 1
Executive Summary
The project intends to identify the strategic factors affecting the hospitality industry. For
the analysis, Hilton is selected for the study. Secondary data, news articles and literary works
have been consulted to comprehend the environmental aspects that affect the business. It is
observed that Hilton stands to be the market leader in hospitality sector. Hilton implemented
numerous business strategies that gave the company competitive advantage over the rest.
Nonetheless, it is evident that the company lacked expertise in digital content writing and
social media skills. It is recommended that Hilton impart digital training to their employees and
recruit social media marketer to accelerate their growth further.

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Critical Analysis: Hilton
Table of Contents
Executive Summary.........................................................................................................................2
1.0 Introduction................................................................................................................................4
2.0 Company Overview...................................................................................................................4
3.0 Internal Strategic Analysis Tools...............................................................................................4
3.1 Hilton: McKinsey 7s analysis................................................................................................5
4.0 External Strategic Analysis Tools.............................................................................................7
4.1 External Environment- PESTEL...........................................................................................7
4.2 Industrial Environment- Porters Five Forces.......................................................................10
5.0 SWOT analysis........................................................................................................................12
6.0 Organisation core competencies..............................................................................................13
7.0 Dynamic capabilities...............................................................................................................14
8.0 Organisation sustainable competitive advantage.....................................................................15
8.1 Present Strategy for creation of competitive advantage......................................................15
8.2 The rightness of the strategy................................................................................................16
8.3 Success of the strategy and future aspects...........................................................................16
8.4 Alteration of Strategies for maximizing competitive advantage.........................................17
9.0 Strategic Capability.................................................................................................................18
9.1 Analysing the best approach towards strategic execution...................................................18
10.0 Conclusion.............................................................................................................................18

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Critical Analysis: Hilton
11.0 Recommendation...................................................................................................................19
Reference list.................................................................................................................................21
Appendices....................................................................................................................................24

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Critical Analysis: Hilton
1.0 Introduction
In this cutthroat competition, organisations are formulating edge-cutting schemes to float
in the market. Business strategy outlines advanced policies and schemes that accelerates the
growth of the organisation. The company considered for analysing the business strategy in this
report is Hilton Hotels Corporation (Blanchard, 2018).
Hospitality sector is people oriented and the entire success of the trade depends solely on
the relationship between the clients and the employees. Employees at Hilton Group Corporations
are trained to foster the culture of serving people (Ondieki, & Kung’u, 2013). The main aim of
this report is to excavate the aspects of hospitality business that made Hilton group one of the
leading hotels in this industry.
2.0 Company Overview
Hilton Hotels Corporation is one of the leading hospitality conglomerate spread
throughout the world. It is headquartered in America. Conrad Hilton established the organisation,
back in 1919. Since that time, the company advanced gradually and in contemporary situation, it
is spread in more than 109 nations. Initially, Conrad Hilton focussed on establishing the superior
most hotel in Texas. His commitment, focus and approach to bring something innovative to the
clients paved his journey of success. President and CEO of Hilton group claims that the workers
serve the guests with passion and love, even beyond the physical facilities of the organisation
(Corporatereport.com, 2019a).
3.0 Internal Strategic Analysis Tools
This section will evaluate the dynamics of hospitality sector and dynamics that made
Hilton Hotels stand out in the competition and become the market leaders.