Impact of External Factors on Hilton Hotel's Business Strategy

This report provides an analysis of the external environment impacting Hilton Hotel, a global brand in the tourism industry. It utilizes SWOT and PESTLE frameworks to evaluate internal strengths and weaknesses, external opportunities and threats, and the influence of political, economic, social, technological, legal, and environmental factors. The analysis highlights Hilton's strengths, such as its diverse brand portfolio and global presence, alongside weaknesses like over-reliance on the US market. Opportunities for international expansion and threats from political instability and climate change are also discussed. The report emphasizes the importance of adapting to technological advancements, adhering to legal regulations, and addressing environmental concerns to ensure Hilton's continued success and sustainability in the competitive hotel industry. The need to consider middle class customers for revenue generation is also highlighted.