A Literature Review of the History and Evolution of Corporate Social Responsibility PowerPoint Presentation 2022

A literature review of the
history and evolution of
corporate social responsibility

◦ The distinctive historical perspective of Corporate
social responsibility(CSR) is discussed in the
article.
◦ International policies, social as well as political
events are discussed which influence the
evolutionary process of the CSR.
◦ The findings are analyzed which includes the
social expectation of change in corporate
behavior.
◦ The key historical events are analyzed in the
evolution of CSR.
Introduction

 The objective of article is analyzing the
main factors which included the
evolutionary process of CSR.
 The article includes the implementation of
CSR in business.
 It provides a historical perspectives on the
evolution of CSR.
 The generation of sustainable values is
considered as the main objective of CSR
Main Objective

 CSR begun in early 1930’s.
 In the article, the various concepts and
definition of CSR are described.
 Literature review included the research
paper, journals, articles, magazines, books
and reports.
 The social components of CSR were
analyzed by the authors.
Background information

 Main concern of society is to revolve around
the rapid population growth, pollution and
resource depletion.
 In 1960, new social context was marked for
protesting towards the culture.
 In 1970, CSR and management was
considered and committee were formed.
 Committee for economic development were
formed for the relation between business
and society (Agudelo, et al., 2019).
History of CSR

 In 1970, corporate social responsibilities
were analyzed and included the economic,
ethical and discretionary expectations.
 CSR were inclined by the social movements
and new laws.
 In 1980, the operationalization of CSR which
included the involvement of customers,
employees, stakeholders for the business
ethics.
 In 1990, CSR and globalization were
involved for the social responsibility and
approached for sustainable development.

 Mission and objectives of company
 Specificity- Gain specific benefits for the firm
 Proactivity- creating strategies in anticipation of
social trend.
 Voluntarism- it includes the discretionary process of
decision making.
 Visibility-analysis of internal and external
stakeholder's.
Five dimensions of strategic
CSR

 Recognition and expansion of CSR
 Strategic approach to CSR
 Key areas are
 societal impact- Promoting sustainable
business practices
 membership engagement and satisfactions
 financial stability
 employee engagement
 environmental impact
Implementation of CSR and five
key areas

 In 2000, CSR was defined as the obligations
to the organization for its stakeholders-
people affected by practices of the firm.
 SCSR was considered for the competitive
advantages.
 The main strategic dimensions were
analyzed which are visibility, appropriability
and voluntarism.
 The creation of shared value was considered
in CSR in 2010 (Kurian and Kapoor, 2015).
Strategic approach to CSR

 New components of SCSR are optimization of
value and maximization of profits.
 Responsibility of firm are discussed in article.
 CSR and the creation of value were linked for
increasing customer loyalty, attracting new
customers and developing the areas for new
opportunities (Carroll, 2008).
Main findings

 In conclusion, it is analyzed in the article
that there is a relation between social
expectation of corporate behavior and
understanding and implementing the CSR.
 CSR are implemented in the business for
creating shared values.
 It helps in addressing the latest social
expectations of generating the shared
values.
Conclusion

 Agudelo, M. A. L., Jóhannsdóttir, L., & Davídsdóttir,
B. (2019). A literature review of the history and
evolution of corporate social
responsibility. International Journal of Corporate
Social Responsibility, 4(1), 1.
 Carroll, A. B. (2008). A history of corporate social
responsibility: Concepts and practices. The Oxford
handbook of corporate social responsibility, 19-46.
 Kurian, D. A., & Kapoor, S. (2015). Evolution of
corporate social responsibility. International Journal
of Research in Commerce, Economics &
Management, 5(5), 21-27.
Reference