History of Media - Assignment
9 Pages2359 Words276 Views
Added on 2021-04-21
History of Media - Assignment
Added on 2021-04-21
ShareRelated Documents
Running head: HISTORY OF MEDIAHistory of MediaName of the Student:Name of the University:Author’s Note:
1HISTORY OF MEDIAAnswer 1(a) (І)Cosmopolitan is one of the largest published magazines of not only Singapore but also of theworld. It has a global ranking of 2082 and a “local site ranking” of 931 (Cosmopolitan,2018). The magazine initially started its publication in the year 1886 in the United States ofAmerica however soon it started its publication in various different nations of the world likeSingapore, United Kingdom, Australia and others (Cosmopolitan, 2018). This is a women’smagazine and has been much appreciated in the diverse parts of the world by womenbelonging to all kinds of cultural as well as social backgrounds (Cosmopolitan, 2018).Answer 1 (a) (Џ)Cosmopolitan is a women’s magazine and conducts its business on a global basis(Cosmopolitan, 2018). The magazine operates in more than 110 different nations of the worldand has more than 3,000,000 subscribers from different parts of the world (Cosmopolitan,2018). The magazine is printed both in hard paper as well as soft copies which the varioussubscribers of the magazines can download from the official site of the magazine. Thecontents of the magazine focus on a range of topics like heath care, relationships, sex, foodand others (Cosmopolitan, 2018). In addition to this, the magazine also focuses on the variouscurrent political events as well as covers various the life as well as the activities of the diversepolitical leaders.Answer 1 (a) (Ш)It is to be noted that the magazine publishes norm al hard copies of their magazines as well asdigital ones. The customers need to subscribe themselves to the quarterly or the annualpackages of the magazine in order to get access to the digital copies of the magazine(Cosmopolitan, 2018). The customers in order to get access to the digital magazines can
2HISTORY OF MEDIAmake the required payment by means of online transactions and other mediums as well. It issignificant to note that more 50% of the readers of the magazine belong to the digitalcategory (Cosmopolitan, 2018). According to a recent report, the total revenue which themagazine earns on a yearly basis has risen ten folds in the recent times thereby making it oneof the top rated magazines of Singapore (Cosmopolitan, 2018).Answer 1 (b) (і)The five goals of the Magazine production are listed below-The magazine is a women centric one and in future is trying to launch a new editionwhich will focus on the interests of the male ones as well (Cosmopolitan.com, 2018).Therefore, with this particular intention the management team of the magazine istrying to launch a new edition which will focus solely on men.The magazine in a bid to reduce the cost of production is trying to focus more on itsdigital publication (Cosmopolitan.com, 2018). It is to be noted that every year themagazine ends up incurring a significant amount of production cost due to the capitalspent on the paper, ink and other materials which are necessary for the production ofthe magazine. Therefore, the magazine is trying to shift its focus more towards thedigital publication from the normal paper publications. The magazine in a bid to have a greater customer base is trying to expand its businessin the other nations of the world (Cosmopolitan.com, 2018). It is to be noted that inthe present world of globalization the growth options available to the variouscompanies as well as magazines are numerous and thus many companies and businessorganizations often take the help of the process of expansion to bring about an overallgrowth and development of their company or business organization. Therefore, the
End of preview
Want to access all the pages? Upload your documents or become a member.