H&M Hennes & Mauritz AB: A Case Study on Business Strategy and Growth

This case study provides an overview of H&M Hennes & Mauritz AB, a major clothing retailer, analyzing its business objectives, competitive landscape, and strategies for growth. It identifies key competitors like Zara and Uniqlo and examines the economic and international business environments in which H&M operates. The study highlights H&M's focus on delivering outstanding customer service and building strong relationships, while also expanding its business globally. The analysis also touches on the company's strategic management approach to achieve its targets by leveraging its strengths in the competitive environment. For more solved assignments and study tools, visit Desklib.

H & M Hennes & Mauritz AB

Introduction
H & M Hennes & Mauritz AB is largest retailer company in clothing in
UK. It operates in 62 countries and sale the all branded cloths to attract
the large number of customers. This company is doing the online
business to sale the cloths.

Introduction
There are so many competitors of this company who sale the branded
cloths to customers. The prices of cloths are very high so middle class
people cannot afford to buy these cloths.

Size and stated corporate objectives
The size of H & M Hennes & Mauritz is very huge as it provides
different services to the customers.
The objectives of H & M are as follows:
 To deliver the outstanding services to customers and to build
strong relationship with them.

Growth

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The growth of this company is increasing day by day and
continuously maximizing the profits. There are so many
customers who prefer the branded cloths only.

Strategic group and main competitors
The strategic management largely identify the description of
strategies that management of business can be carry out the better
performance to achieve the targets.
The cited company has many competitors to compete with this
clothing market. The main competitors of Zara, Uniqlo etc.

Economic Environment
The one of the external environment is economic environment. The customers are
buying the cloths at bulk from the market and the company have offer the best prices
for them.

Competitive/industry environment
In this environment, the cited company can achieve their objectives and targets by
analysing the strength and weaknesses of other company. The company have to apply
different strategies to lead in the competitive environment.

International business environment
H & M Hennes & Mauritz can expand their business in all over the
world. It has some significance through which this company can
expand the business.
It helps the company to expand its products and services in clothing
sector organisation. Geographic expansion is very useful and it can
be used as business strategy.

REFERENCES
Randahl, Å., 2016. ” Hennes & Mauritz presenterar (…)”: en semiotisk analys av
reklam med kändisar.
Agbaje, Y. and Persson, J., 2013. Inköpsstrategiska konkurrensfördelar: En fallstudie
av H&M: s inköpsstrategi.
Bergqvist Engwall, J., 2011. H&M: s vita dockor och homogen gemenskap för två.:
En bildanalys av bilderna på H&M: s hemsida för kampanjerna” Lanvin för
H&M” och” Holiday 2010”.
Reigans, J. and Hellgren, J., 2010. Företagsanalys, en studie av nyckeltal.
Jartin, A. and Ernfjord, K., 2014. Ohållbar marknadskommunikation av seriösa
hållbarhetsaktörer: en fallstudie av H&M och Max.
HAVAS, H., 2013. Varumärkesidentitet VS image-Att bli sedd är inte samma sak som
att bli förstådd (Bachelor's thesis, University of Borås/Swedish School of
Textiles).