Managing Global Supply Chain: H&M's Success Factors and Challenges

H&M, a fashion company, has developed an advanced IT platform for efficient inventory management and outsourced distribution and transport to third-party providers. The company operates in 33 countries, uses job rotation and location movement for HR management, and adopts corporate culture globally. Key issues include attracting new customers, dealing with resource changes, and outsourcing strategy. Recommendations suggest entering foreign markets through franchising or joint ventures.