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Hospitality Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Key roles and responsibilities of the marketing functions of Grosvenor House.........................1
Discussion on roles and responsibilities of marketing in relation to wider organisational
context.........................................................................................................................................2
Analysis of roles and responsibilities of marketing with respect to marketing environment.....3
Analysis of significance of interrelationships between marketing and other functional units of
Grosvenor House.........................................................................................................................4
Critical analysis of key elements of marketing function and their interrelation with other
functional departments of Grosvenor House...............................................................................5
TASK 2............................................................................................................................................7
Comparison of ways in which different hospitality organisations apply marketing mix to their
marketing planning process for attaining their business objectives............................................7
Evaluation of different tactics applied by hospitality organisations for demonstrating how
business objectives can be attained.............................................................................................8
TASK 3............................................................................................................................................9
Covered in poster........................................................................................................................9
Strategic marketing plan that tactically applies the use of the 7Ps and includes measures for
monitoring and evaluation...........................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing refers to management and learning of exchange relationship. It is responsible
for identification, anticipation and satisfaction of requirements of customer profitability.
Marketing essentials is defined as process of creation, promotion and delivery of services to their
customers. Brexit has created significant impact on hospitality sector both in positive and
negative manner (Baker and Magnini, 2016). When brand value of organisation is required to be
improvised then marketing plays important role and it becomes easy to identify specific Hotel. In
this report, different hotels are taken into consideration they are Grosvenor House and
Travelodge. Grosvenor House is a luxury hotel which is in Mayfair, London. Travelodge is a
chain of Hotel which present worldwide and now they are launching SuperRooms in UK. This
report contains key roles and responsibilities of marketing function and their interrelation among
other departments. Marketing-mix of two different hotels i9s provided and marketing plan is
provided by which hotel can attain their objectives.
TASK 1
Key roles and responsibilities of the marketing functions of Grosvenor House.
Grosvenor House Hotel:
It is a chain of JW Marriott Hotels which was founded in 1929 and it is situated at Mayfair,
London, UK. Hotel comprises of nearby 420 rooms which includes suites that are well
equipped with luxurious fabrics and possess exclusive mixture of contemporary and
traditional furnishings. Their rooms have all necessary comforts which includes satellite TV,
private bar and high speed internet. They are providing their customers with an experience
which is best in class services along with comfortability and luxurious living environment.
Roles &
Responsibilities:
Marketing plays vital role for Grosvenor House and it comprises of
different roles and responsibilities which assists to deliver appropriate
services to their guests within peculiar frame of time. They are presented
below:
1 Acknowledging
customer's
requirement
It is essential role of marketing department which aids Grosvenor House
to improvise their services. Marketing manager conducts research in
market to identify latest trends and demands of customer. By this they

can make changes as par requirements of customers and provide them
with enhanced experience. Apart from this, their performance level will
also rise.
2 Monitoring and
management of
promotional
activities
This is other responsibility of department of marketing of Grosvenor
House Hotel where they carry out their promotional activities. For this
they develop promotional plan in social media and keeps on monitoring
them on day-to-day basis so that they can attract more number of
customers.
3 Management of
marketing
budget
When market research, promotional activities related with their products
and services are required, then for doing this effectively they need to
have budget. There are two primary elements which lays impact on
marketing plan, they are Brexit and government. Therefore, Marketing
manager needs to make relevant changes in their budget plan so that
Grosvenor House Hotel do not experience any loss in their expenses.
4 Development of
Product
Marketing department works with external and internal product
development teams for developing new services and making necessary
changes in existing services. Furthermore, they also analyse sales of
existent products and also identify gaps in their services which they can
fulfil to gain competitive edge within market (Baker and Saren, 2016).
Discussion on roles and responsibilities of marketing in relation to wider organisational context
Marketing has critical role within every organisation. Different roles and responsibilities
of marketing manager in organisational context are present below:
Roles & Responsibilities of marketing in wider context
1 Management of
services
Marketing department of Grosvenor House Hotel deals with
critical sections, as if they make any wrong decision then it
will have adverse impact on services of Hotel, reputation and
lots of investment will be required to improvise that which
means finance section will also be impacted (Dinçer and
Alrawadieh, 2017). When any alteration in services is made