Critical Issues Management in Business: A Case Study of Hmlet's Internationalization

Critical Issues in Business
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
What are the main drivers for the internationalization for Hmlet?..............................................3
Critically analyse Hmlet’s international growth strategy for Singapore, Hong Kong and
Tokyo...........................................................................................................................................4
Discuss the possible challenges Hmlet could face in Asian markets going forward including
sustainability. What should Hmlet do to emerge as a strong player in the co-living space
service market?............................................................................................................................6
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................7
Books and Journal........................................................................................................................7

INTRODUCTION
There are different kind of critical issues in the business that create impact on the overall
success of the company. In business management in a different types of critical issues like
related to the economic conditions, technologies, trend analysis, management of staffing and
teams. There are different challenges which are facing by the managers while expanding their
business in the country and that is regulation and compliance, tracking team productivity,
managing communication among the teams and many more. This report is based on the case
study of Hmlet’s internationalization. Apart from this, this report going to explain the main
drivers for the internationalization for Hmlet’s and also going to analyze international growth
strategy for Singapore, Hong Kong and Tokyo which are adopted by the Hmlet’s. Moreover, this
report also going to explain the challenges which could face in Asian market by the Hmlet’s in
context of sustainability (Cosenz, Rodrigues and Rosati, 2020).
MAIN BODY
What are the main drivers for the internationalization for Hmlet?
There are different key drivers for the international expansion on internationalization for
Hmlet’s and which are below mentioned.
According to the above case study it has been analyzed that Hmlet’s is a provider of coal living
space services and also provide services like housing for individual relocating or living in
Australia, Singapore and Tokyo. Apart from this, the organization Services also concentrating on
providing rooms in Full Apartment for rent, flats and also provide yoga classes and network
session services at very affordable cost. The major key drivers of the Hmlet’s in order to expand
their business is their website, their Landlord portal, their member application and their shop. In
order to build success and expand their business they develop new website so that they can make
the home search easy.