Internationalization Strategies for Hmlet in Asian Market

Critical Issues in
Business Management
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Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY ..................................................................................................................................2
What are the main drivers for the internationalisation for Hmlet?.............................................2
International growth strategy for Singapore, Hong Kong and Tokyo for Hmlet.......................4
Challenges faced by Hmlet in Asian market and recommending to emerge as strong player in
co-living space service market. ..................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
International market defines any geographical region where a business organisation
conducts business which is outside the territorial boundaries of the business organisations home4
country. Hamlet is a provider of co-living space service intended to simplify housing for people
relocating or living in Australia, Singapore and Tokyo. The company's service mainly focuses on
offering rooms and full apartments for rent and letting members share flats and have access to
monthly events such as yoga classes, networking sessions, book clubs and cocktail evenings,
enabling users to get access to a safe and secured home for living at an affordable cost. In March
2021, Hmlet a Singapore-based coliving startup (www.hmlet.com), announced that its co-
founder and CEO Yoan Kamalski would step down and be replaced by Peter Kennedy a senior
advisor at Burda Capital Investments, an investor in Hmlet. Its CTO would also leave in June
202.This report will include the various topics such as main drivers of international for Hamlet,
international growth strategy for different countries such as Singapore, Hong Kong and Tokyo
and at last the possible challenges faced by the Hamlet in the Asian market.
MAIN BODY
What are the main drivers for the internationalisation for Hmlet?
Internationalization is the activity which includes the practice of to designing products or
services and the internal operation for the expansion within international market. There is a
transaction conducted within the corporation rather than in the open market. It is a important
strategy which will help in the sustainable development and requires the internationalization to
bridge a gap among the diverse cultures and different countries. Hmlet is based on drivers that
influence the process of how the company capabilities can be developed. Implementing
internationalisation into the business operations and functions is apt of investment which enable
the companies to enter the foreign market easily. It anticipates future issues such as reforming
and restructuring of layouts and also helps in identifying legal issues. It is very essential to
understand the drivers for Hmlet as it wants to expand its business in the new market and
countries here below the drivers are explained:
 Organisation structure- it is very important to decide whether the business organisation
will have the central headquarter or a decentralised organisation by the country. The best
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