Role and Responsibilities of Marketing Function in ASDA

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Explain the key role and responsibilities of marketing function.................................................3
Explain how role and responsibilities of marketing is related to the wider organization
context.........................................................................................................................................4
Comparison of the 7P’s of marketing mix of the organisation with another competitor............6
Marketing Plan............................................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing can be defined as those variety of activities that a company undertakes in
order to increase the buying and selling of their products or services that they offer to the
consumers. ASDA is headquartered in Leeds, UK and is a chain of retail stores that are operating
in UK. In the current report, the role of marketing and its functions as well as its interrelationship
with other functional units of the company will be analysed and studied. This report will also
include analysis of the marketing mix of the company and comparison of the 7P’s of the
company with its competitors. Lastly, this report will also present a detailed marketing plan of
the company producing an evidenced based plan and the concluded and present appropriate
findings.
MAIN BODY
Explain the key role and responsibilities of marketing function
Meets the customer needs and wants: It is one of the most important role which is
played by the marketing in the organization. As marketing used to research the market on the
regular basis and on the basis of the same different trend and the preference are carry out by the
marketing department of the company. Generally the marketing department in the market
research used to identify the different need of the customer in the market and on the basis of the
same different product are developed by the company to full fill the need of the customer in the
market. Marketing team of the Asda used to pass on the information gather to the manufacturing
department of the company which used to develop the product which can satisfy the need of the
customer.
Promote the product of company: It is the another role of the marketing in which the
marketing department of the company used to promote the awareness of the company product in
front of the consumer in the market. This help the company in getting better efficient customer in
the market. Generally marketing department of the company used to select the best customer
from the market which is suitable to sell the product of the company. After that the marketing
team of the company used to use the best promotional tool to promote the product of the
company in front of the market. This eventually help the company in promoting the product of
the company in context to the selected customer base. This eventually help the company in
getting good support from the market.

Distribution channel and price: Marketing department of the company also help the
organization in setting up the price of the product on which the product of the company will be
offer in the market. Generally, the marketing team of the organization used to take the help of the
market research in which they used to look at the price of the product of the competitor
organization and also on the basis of that used to decide the price of the company product on
which product will be offered in the market. Marketing department of the Asda also used to
decide the best available and suitable distribution channel which is available in front of the Asda
to distribute the product of the company in the market.
Customer Base: It is the another role which is played by the marketing department of the
Asda in which the marketing department of the company used to increase the customer base of
the company by using the larger number of the resources and the platform to promote the product
of the company in the market. The reason behind the same is that there is no universal platform
which can help the company in promoting the product of the company in the market. That's the
reason the marketing team used to use more than one platform to promote the product of the
company which help them in improving the customer base of the company. For example: The
marketing team of the Asda uses the social media platform to promote the product of the
company in the market which help them in getting all the youth cover. At the same time they
also used to take the help of the news paper advertising which help them in covering all the
eldest customer toward the company.
Explain how role and responsibilities of marketing is related to the wider organization context.
Marketing department of the company not only help the company in improving the
profitability of the business or customer base of the company it help the company internal
function also so that with the help of the same different department of the company used to carry
out their operation in the business.
Marketing and manufacturing department: Manufacturing department is the
department which used to develop the different product of the company to be sold in the market.
This is the department which is well supported by the marketing department of the company.
Marketing department used to provide the variety of the market information to the manufacturing
department of the company. The information includes the customer preference, needs and the
requirement in the market on the basis of the same the manufacturing department of the company