Understanding and Leading Change in Morrison and Sainsbury

This assignment discusses the overview of Morrison and Sainsbury, types of change, drivers of change, and their impact on each company. It also analyzes the long-term implications of change and provides recommendations for effective change planning.

HNBS 317 Understanding and Leading
Change
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INTRODUCTION
Change is action of moving organizations from where it is now and to where it wishes to
be while operating within specific industry. It considers as one of the most essential success
elements for any venture or company in today’s ever changing world. The current assignment
will be based on two companies such as Morrison’s and Sainsbury, which falls under category of
leading supermarket brands in the whole world. This study will divided into two parts, part one
will define overview of each firm and form of change. It will explain Pest analysis in context of
determining external & internal drivers of change. Furthermore, this report will describe
comparison base on change drivers’ impact upon each company, including behaviour and
leadership. This assignment will justify long term implication of drivers of change and
recommendation for planning effectively for modification within each firm. Moreover, it will
clarify different approaches of leadership to deal with change and barriers in context of same.
PART 1
Companies overview and type of change
About Morrison’s-
It is well known supermarket brand in the UK; it sells quality products and services to
target customers. Organization vision is to become a market leader in construction of sustainable
future (Keane, Miller and Muth, 2020). The core values of Morrison are excellence, integrity,
passion and collaboration. The mission of chosen supermarket is to deliver quality products and
services to consumers. It has 494 stores which its management and leaders can operate
successfully.
About Sainsbury-
It is also a well establish and popular supermarket in the United Kingdom just like above
one. Its vision is to be one of the most trusted retailers in world, where consumers love to shop
and workers like to work in productive manner. Mission of Sainsbury is to be buyer first
preference for food, for which it work much harder than ever. Firm grow to become the biggest
food retailer with more than 600 supermarkets and over 800 convenience outlets.
Morrison and Sainsbury went through different types of change such as organizational
and technology change.
Pest analysis use to determine external and internal drivers of change
Internal and external Morrison Sainsbury
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drivers of change
Political factor Change in trade regulation
and policy is one of the
political factors that put
negative impact on current
trade operation of Morrison
and also affect brand
expansion tactic (Andersson,
2018). In increase pressure on
company in context of
changing current trade
strategy and plans.
In context of this brand,
change in tax rate is one of
the political elements that
also affect in negative
manner, in form of increasing
amount of tax which impact
profitability and financial
plans of company and also
impact production and supply
management strategies (da
Silva Rei, 2020).
Economic factor High unemployment rate is
included in this category of
external driver of change that
put positive impact on
employment strategy and
recruitment operation of
Morrison in positive manner
in term of giving opportunity
to hire skilled people who
could perform work even
better.
High income rate is economic
factor that affect positively
upon production strategy and
marketing operation of
Sainsbury. It increases
profitability and sales of
supermarket because when
consumers are able to pay
exchange of products it can
be beneficial for business.
Social factor Market trends are one of the
external drivers of change
that can always affect in
negative manner upon current
marketing and manufacturing
operations and strategies of
supermarket. As it increase
stress level and work pressure
Life style change could
consider as external driver of
change that impact Sainsbury
production operation and
tactic relate to finance
operation in term of investing
money to identify reason
behind above change among
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upon manager to reconsider
everything relate to
consumers like needs,
preferences etc.
consumers.
Technology factor Technology advancement is
one of the drivers of change
that can impact in positive
manner by boosting
performance level of
marketing team in form of
developing affective content
and influence people by
reaching at the latest ad
channel.
Development of digital
marketing platforms impact
marketing tactic of Sainsbury
in term of developing plan to
reach at global level and
affect production operation in
form of increasing demand
for quality products.
Affects of drivers of change upon each company including behaviours and leadership
There are different drivers of change available in the world of business that can put
positive and negative impact on each company including its operations management practices,
leadership styles of leaders and behaviours of staff towards change. For example, structure
change is a form of driver that can impact current management practices of Morrison’s manager
and leadership styles of leader in negatively (Satta and et.al., 2019). Because of this driver
company needs to restructure its business expansion plan in new form which is quite tough to do
as it consume a lot of time and efforts as well. Furthermore, due to this factor leader needs to
guide its workers about how to work and act into workplace to overcome negative aspects of
factor. It also impact behaviour of staff in form of lack of effective communication and
collaboration. Most people could not be able to work with new structure as it restricts them to
conduct collaborative practices with other applicants.
Development of digital marketing channels and platforms is external driver of change
from which Sainsbury goes through as it impact leadership, behaviour and overall company sales
in positive manner. For instance, marketing with this element can perform effectively and
quickly by developing influencing promotions content that help to reach at international level
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and gain attention of global buyers towards its products and services. It impact positively upon
behaviour of staff in term of increasing his or her performance level by using advanced
technologies through which they can easily reach at international buyers and gain their attention
as well. Furthermore, it also affects leadership in form of providing responsibility to train and
guide workers about how to work with the latest technologies and machines can use to product or
service promotion, which in return increase sales level and profits margin of chosen brand even
better.
Critical analysis base on long term implications of drivers of change within each firm
External and internal are the two forms of drivers of change that either put negative or
positive impact on Morrison and Sainsbury, when its management and authority decided to
accept and implement at workplace. It can critical evaluate that long term implication of driver of
change such as structure modification is the best thing that Morrison could do as it help to
increase productivity of staff from switching flat to hierarchal structure and boost performance
level in excellent manner, which no other brand can match, while operate in retail industry.
Whereas, it put negative impact in term of increasing high employee turnover because some
workers can resist to change which not suitable for further growth and current performance of
chosen supermarket. In order to overcome this impact company can take right action and
consider approaches.
Furthermore, just like Morrison, Sainsbury can also implement specific driver of change
and that is development of digital technology for long term period at workplace. It can critical
analysed that usage and implication of advanced technology relate to marketing can increase
sales and productivity of supermarket more than its rivals. It brings a lot of benefits in term of
gaining competitive advantages and increasing profitability even better. On the other side, it
impact negatively in form of increasing cost for implementing and using digital marketing
technologies. It put negative impact on financial performance of chosen brand and its sales level.
When company need to use digital marketing tools they can train workers by providing training
and development opportunities which can be time consuming activity. Furthermore, it needs
more investment to build effective workforce or hire new employees who can perform work at
workplace in productive manner.
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Overall change can be implemented in companies by following guidelines and
suggestions of Lewin change management model. It comprise three stages that are mention
below-
Unfreezing-
According to this stage, leader can implement change at workplace before identify
workers needs and then assure them about its benefits and effectiveness for everyone.
Changing-
In this stage, leader attempt implement organization structure plan as change by
communicating and including workers in overall act.
Refreezing-
After implementing change leader can assure people that it gives a lot of benefits to
business and staff as well. They can assure workers more about thing that structure change is
permanent.
Conclusion and suggestions
From above discussion, it has been concluded that by Morrison and its workers
performed effectively by switching to new organizational structure. Furthermore, it has been
identified that technology change has increase Sainsbury profits margin.
Recommendation-
Leader within companies can effectively plan for change and apply it in workplace by
measuring and eliminating negative impact of drivers of change. For example, they should
conduct situational analysis act and then collaborate with staff to take their opinion in context of
further planning. Manager must also take part in overall procedure by developing training plans
for staff which enable them to plan change successfully and make able to minimize negative
impact of change by working productively.
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Part 2
1. Introduction of case study organisations
Morrison
Morrison’s supermarket plc is the 4th largest supermarket chain within the United Kingdom who
are having a huge reputation in retail industry. This companies headquarter is present in Bradford
England. this company was founded by the William Morrison in year 1899, initial day off
Morrison it began as an egg and butter stall in a local market called Rawson, till the year 2004,
Morrison was totally focused on North of England but with the takeover of Safeway in the year
the company reputation increase within the market and they were able to establish their presence
in South of England (Galli., 2018). There are around 110000 Total employees are working for
this company and having 11,000,000 customers each week. this company has implemented
organisational change that helped them 2 take competitive advantages within the market.
Companies like Sainsbury, Tesco, Asda and Marks and Spencer are top competitors for the
Morrison and giving them huge competition. This company was facing problems related to their
organisational structure so they implemented the change to make communication flow more
effective so they can increase the flow of communication that improve the efficiency of the
employees and make them more productive and creative in their work.
Sainsbury
Sainsbury plc is the second largest supermarket chain within the United Kingdom and they are
competitor of the Morrison. This company is having around 60% of share market within the UK
and it was founded in year 1969 by the John James Sainsbury. This company was started as a
shop in lane London an year 1922 this company become the largest retailer but after the year
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1995 Tesco overtake the Sainsbury and become the leader of the United Kingdom retail industry.
Till the end of year 2018 there were 116400 Employees were working for them and this
company also has implemented the change related to tanglin technology that provide them huge
competitive advantages within the market where they are operating their business. Technological
changes had them to take competitive advantages and they were able to show their presence
within the market their operating their business (Cameron and Green., 2019. ). They
implemented the latest systems that improve their productivity and increase the efficiency of
their work. the leadership quality make this company successful to implement the change. This
company also having international location that shows that how effectively they are operating
their business and they’re having huge reputation not only in the United Kingdom but they also
famous in the other countries as well.
2. Force field analysis to determine driving and restricting forces and its impact on decision-
making.
Force field analysis
Force field analysis is the model that is used for implementing the change successfully and it has
contribution to the theory of change management. This analyses provides an overview of the
change problems that need to be tickled by the business is like Morrison’s, splitting factors into
the forces for against the change. Leaders and managers of the Morrison can also use this force
field analyses to take competitive advantages by implementing the change successfully within
their workplace.. According to this model, there are some driving forces that create change
situation within the organisation an forces restraining it (Volker, and Prostean., 2016. ). Where
there is equilibrium Between the two sets of forces there will be no change. it is necessary for the
company to have a driving force that can only bring the change and it must be exceed the
resistance force.
Internal forces for this change within the Morrison
 A general sense that every business have hope to do better this is also an internal force
that Create need Of change or implementation of change within the workplace so
companies can do better within the market.
 Desire to increase the companies profitability an other performance measures, these are
also a change forces that internally work and create need To implement the change.
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 Organisational structure is also bring the change an it is an internal force that demand for
the greater flexibility in the organisational structure for the better flow of communication.
And this change already implemented by the Morrison.
External forces of change
 Increase the demand of customers to take high quality, and level of services from the
Morrison, that forced the company to bring change in their product and develop in
effective and qualitative way that can attract the customers (Bordeleau,. and Felden.,
2019).
 Competition within the market is also a external force that creates Desire of the change
within the company so they can overcome from the competitive pressure and take
competitive advantages within the market where they are operating their business.
Restricting forces
 Despite the positive potential outcomes change is nearly always restricted, agree of
resistance is normal since changes implemented.
Similarly there are many force restricting change and Restraining forces. that create the problems
to implementing the change and this can also include the habits, misunderstanding of the need
for the purpose of change, different situation, economic implications etc.
Recommendation
On the basis of a force field analysis change implementation on the proper time can we
beneficial for the company and they would meet their organisational objectives. It is necessary
for the leaders and managers of the company to implement the change on the time when it is
required, they just need to be careful about both forced restricting changes and restricting forces.
this can be avoided by using the proper steps of change and communicating with the all
stakeholders within the company. it will help them to take competitive advantages and they can
show their presence within the market where they are operating their business and take most of
their shares within the retail industry and Morrison can show their presence within the market.
3. Leadership approaches and change management model to dealing the change.
There are many leadership approaches and models that can be useful for the both organisation
Morrison and Sainsbury to implement the change successfully within their workplace (Hoekstra,
Steinbuch and Verbong., 2017). leadership approaches can provide a knowledge And
understanding of implementing the change and they will able to lead implies effectively an create
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support from them. on the other side change management model like Lewis Model can be useful
for both organisation to implement the change with the proper step and help them to take
competitive advantages.
Leadership approaches
situational leadership style
Situational leadership style one of the most effective for the change management, it can be useful
for the both Morrison and Sainsbury leaders implement the change successfully, this approach is
consist of various leadership styles that leaders have to take knowledge and understand how it
works. by using this leadership style leaders can effectively manage the various situation by
using the various leadership’s and help company to welcome from the restrictions. . this is most
effective during the change management and help company to implement the change
successfully.
Democratic leadership
Democratic leadership is another best approach in the change management process. it allow low
level employees to work with the leaders and managers and they also get opportunity 2 take
higher responsibilities for the short period of time. this helps to create a good understanding
between leaders and employees and they get the support from the workers. leaders and managers
of the Morrison’s and Sainsbury can use the Democratic leadership style to motivate their
employees and encourage them to give their support in the implementation of change through the
communication.
Lewin's change management model
Unfreezing
It is the first stage of these models that and was the organisation to accept the change that is
necessary to improve there productivity Anne position within the market. this involves the
breakdown the existing status quo Before they can build up a new way of operating (Nojavan,
Salehi and Omidvar., 2018). In this stage it is necessary for the leaders to communicate with the
all stakeholders of the company so they can be aware of change and get better support from
them. spreading awareness create trust an it is necessary for leaders to make everyone understand
that why change is needed.
Change
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This is stage Where change become the real and every employees and workers fight with the new
task come up with the new problems. it is necessary for the leaders and managers to give support
to employees by providing them training and development so they can understand a new task and
they can also set the short goals that can be achievable for the employees and it will help them to
motivate.
Refreeze
When the change are taking shape and people have embraced The new way of working, the
organisation is read ready to refreeze. The outward signs of re freezing are stable organisation
chart call my job descriptions. it is necessary to make sure that change are used all the time and
they are incorporated into the business everyday.
Conclusion
Expert the report has been compared to organisations Morrison and Sainsbury on the basis of
change management and explain how it impact on their operations and strategies. this report has
been evaluated the influence that drivers of change have on the organisational behaviour through
the past analysis and SWOT analysis. it also has been evaluated the measures that can be taken to
minimise the negative impact of change and also cover the various of change influence the
leadership decision-making. this report has been provided the recommendation related to the
leadership approaches that can help to leaders and managers of the both companies to overcome
from the change and implement it successfully so they can take competitive advantages.
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REFERENCES
Book and Journals
Keane, A., Miller, J. and Muth, K., 2020. Review Essays on Recent Scholarship: Keane on
Morrison and Love; Miller on Bradbury and his Times; Muth on Redescribing Feminist
Aesthetics.
Andersson, F.N., 2018. International trade and carbon emissions: The role of Chinese
institutional and policy reforms. Journal of environmental management. 205. pp.29-39.
da Silva Rei, S.C., 2020. Determinants of FDI: Corruption, Political Instability and Corporate
Tax Rate.
Satta, G and et.al., 2019. Port labour, competitiveness and drivers of change in the Mediterranean
Sea: a conceptual framework. Production Planning & Control. 30(13). pp.1102-1117.
Galli, B .J., 2018. Change management models: A comparative analysis and concerns. IEEE
Engineering Management Review. 46(3). pp.124-132.
Cameron, E. and Green, M., 2019. Making sense of change management: A complete guide to
the models, tools and techniques of organizational change. Kogan Page Publishers.
Volker, S. and Prostean, G., 2016. Research of automotive change management and combined
risk-management models. Procedia-Social and Behavioral Sciences. 221.pp.395-404.
Bordeleau, F.È. and Felden, C., 2019. Digitally Transforming Organisations: A Review of
Change Models of Industry 4.0.
Hoekstra, A., Steinbuch, M. and Verbong, G., 2017. Creating agent-based energy transition
management models that can uncover profitable pathways to climate change
mitigation. Complexity. 2017.
Nojavan, M., Salehi, E. and Omidvar, B., 2018. Conceptual change of disaster management
models: A thematic analysis. Jàmbá: Journal of Disaster Risk Studies. 10(1). pp.1-11.
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