Understanding and Leading Change in Morrison and Sainsbury

HNBS 317 Understanding and Leading
Change
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INTRODUCTION
Change is action of moving organizations from where it is now and to where it wishes to
be while operating within specific industry. It considers as one of the most essential success
elements for any venture or company in today’s ever changing world. The current assignment
will be based on two companies such as Morrison’s and Sainsbury, which falls under category of
leading supermarket brands in the whole world. This study will divided into two parts, part one
will define overview of each firm and form of change. It will explain Pest analysis in context of
determining external & internal drivers of change. Furthermore, this report will describe
comparison base on change drivers’ impact upon each company, including behaviour and
leadership. This assignment will justify long term implication of drivers of change and
recommendation for planning effectively for modification within each firm. Moreover, it will
clarify different approaches of leadership to deal with change and barriers in context of same.
PART 1
Companies overview and type of change
About Morrison’s-
It is well known supermarket brand in the UK; it sells quality products and services to
target customers. Organization vision is to become a market leader in construction of sustainable
future (Keane, Miller and Muth, 2020). The core values of Morrison are excellence, integrity,
passion and collaboration. The mission of chosen supermarket is to deliver quality products and
services to consumers. It has 494 stores which its management and leaders can operate
successfully.
About Sainsbury-
It is also a well establish and popular supermarket in the United Kingdom just like above
one. Its vision is to be one of the most trusted retailers in world, where consumers love to shop
and workers like to work in productive manner. Mission of Sainsbury is to be buyer first
preference for food, for which it work much harder than ever. Firm grow to become the biggest
food retailer with more than 600 supermarkets and over 800 convenience outlets.
Morrison and Sainsbury went through different types of change such as organizational
and technology change.
Pest analysis use to determine external and internal drivers of change
Internal and external Morrison Sainsbury
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drivers of change
Political factor Change in trade regulation
and policy is one of the
political factors that put
negative impact on current
trade operation of Morrison
and also affect brand
expansion tactic (Andersson,
2018). In increase pressure on
company in context of
changing current trade
strategy and plans.
In context of this brand,
change in tax rate is one of
the political elements that
also affect in negative
manner, in form of increasing
amount of tax which impact
profitability and financial
plans of company and also
impact production and supply
management strategies (da
Silva Rei, 2020).
Economic factor High unemployment rate is
included in this category of
external driver of change that
put positive impact on
employment strategy and
recruitment operation of
Morrison in positive manner
in term of giving opportunity
to hire skilled people who
could perform work even
better.
High income rate is economic
factor that affect positively
upon production strategy and
marketing operation of
Sainsbury. It increases
profitability and sales of
supermarket because when
consumers are able to pay
exchange of products it can
be beneficial for business.
Social factor Market trends are one of the
external drivers of change
that can always affect in
negative manner upon current
marketing and manufacturing
operations and strategies of
supermarket. As it increase
stress level and work pressure
Life style change could
consider as external driver of
change that impact Sainsbury
production operation and
tactic relate to finance
operation in term of investing
money to identify reason
behind above change among
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upon manager to reconsider
everything relate to
consumers like needs,
preferences etc.
consumers.
Technology factor Technology advancement is
one of the drivers of change
that can impact in positive
manner by boosting
performance level of
marketing team in form of
developing affective content
and influence people by
reaching at the latest ad
channel.
Development of digital
marketing platforms impact
marketing tactic of Sainsbury
in term of developing plan to
reach at global level and
affect production operation in
form of increasing demand
for quality products.
Affects of drivers of change upon each company including behaviours and leadership
There are different drivers of change available in the world of business that can put
positive and negative impact on each company including its operations management practices,
leadership styles of leaders and behaviours of staff towards change. For example, structure
change is a form of driver that can impact current management practices of Morrison’s manager
and leadership styles of leader in negatively (Satta and et.al., 2019). Because of this driver
company needs to restructure its business expansion plan in new form which is quite tough to do
as it consume a lot of time and efforts as well. Furthermore, due to this factor leader needs to
guide its workers about how to work and act into workplace to overcome negative aspects of
factor. It also impact behaviour of staff in form of lack of effective communication and
collaboration. Most people could not be able to work with new structure as it restricts them to
conduct collaborative practices with other applicants.
Development of digital marketing channels and platforms is external driver of change
from which Sainsbury goes through as it impact leadership, behaviour and overall company sales
in positive manner. For instance, marketing with this element can perform effectively and
quickly by developing influencing promotions content that help to reach at international level
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