Global Business Environment (Part-1)

Global Business
Environment
(Part- 1)

Table OF Content
 Introduction
 An introduction to the concept of globalisation
 An explanation of the driving factors of globalisation
 PEST/LE analysis
 Complexity of strategic challenges of globalisation
 Recommendations on how to overcome these
challenges
 Conclusion
 References

Introduction
Global business environment can be defined as
the non-controllable international and local
interactions that impacts on the way a company
operates (Popescu, 2013). It is the environment
of different sovereign countries which includes
factors exogenous to home surroundings of
company that influence decision making on
utilization of resources and capabilities.

An introduction to the concept of
globalisation
Globalization can be defined as the process of integrating the
economies and people of countries all over the world. It is the
growing interdependence of cultures, populations and economies,
bought about through cross-border trade technology, products and
services, information, people and flows of investments.