HNCT Mobile Application

Running head: HNCT MOBILE APPLICATION
Title
Name
Institution

HNCT MOBILE APPLICATION 2
Table of Contents
Executive summary.........................................................................................................................3
Introduction......................................................................................................................................3
Development of a smartphone app within HNCT.......................................................................4
Recommendations............................................................................................................................7
Suggestion of features to be included in the HNCT mobile app.................................................7
Marketing campaigns that can be used to achieve the objectives of HNCT using the app.........9
Digital marketing campaign calendar.....................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

HNCT MOBILE APPLICATION 3
Executive summary
Health Navigator and Charitable Trust organization is trying to develop and create a mobile
application that is believed will help the New Zealand citizens to complement on their current
health issues. This report tries to analyze the specific strategies that HNCT can utilize and tries to
design specific marketing campaigns that can help the organization/ website to focus on the
targeted audience thus enhancing the achievement of the marketing objectives.
In addition to this, the report also tries to give a detailed information of how HNCT can
implement this application as it focuses on the primary needs of the targeted audience thus
enhancing the features of the application. Clearly describing the features, and trying to
understand the primary wants of the target market. The report proceeds to give the
recommendations that can be followed to ensure success and sustainable solution mix which will
enhance the ongoing momentum to develop standardized traffic to the presence of internet for
clients.
Introduction
HNCT is a strategic platform that was initiated in the year 2008 by a small group of passionate
team of health service workers with the aim of enlightening New Zealanders with information
concerning health. The website was developed so that the citizen could access free information
regarding preventive methods of ongoing heath issues. Since the elementary objective of the
group is to provide worthy information to this population which is made up of elderly people and
a higher percentage of youths, the website should find a way of attracting this population to its
site so that they can access the information about healthy living.

HNCT MOBILE APPLICATION 4
To a larger extent, the life of every human being is influenced by technology which is constantly
advancing and it is becoming more and more-easy for individuals to access information form the
net (Makoe & Shandu, 2018).
. The presence of increased subscribers to the website of HNCT has facilitated the organization
to start getting an application created for people to use to access information from the site and
give their comments using smartphone. The application is aiming to be affiliate to smartphone.
Development of a smartphone app within HNCT
Arni & Laddha (2017) denotes that deployment rather the use of mobile apps instead of website
is becoming a trend in this contemporary society. Many businesses find it necessary to use
mobile apps to advertise themselves to their prospective clients since most people have access to
phones than computers. Currently in the world and more so in New Zealand, the number of
people using desktop computers are fur much lesser than the number of smartphone users.
Technology is really evolving and most people do prefer to use their phone rather than spending
a lot of time seated in a cyber-googling on various information. They tend to find it hectic and
cumbersome. In my opinion, the step taken by HNCT to develop an application that can be used
by New Zealanders through their phones to access information from this organization is a huge
positive step.
Arni & Laddha (2017) asserts that attracting prospective audience who in this case are the youths
and the elderly using a smartphone app is effective as most of them use their phone to handle
several issues. According to studies, larger percentage of human beings prefer using mobile apps
compared to websites which is a compelling reason for them to employ the use of mobile app to
reach their clients. In order to opt for mobile application, it largely depends on the targeted
audience, usability of the application and the desired features.