HND Business Management

HND Business Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Characteristics of Business Orientation.......................................................................................3
PESTLE analysis of the M&S company......................................................................................4
Role of social media in influencing consumer behaviours..........................................................5
Comparison of M&S and Tesco Plc strategies............................................................................6
Marketing Mix.............................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
In order to expand a business or drive the business financial and operational growth,
every company needs marketing manager. They play crucial role in promoting the businesses
products and services not only in the home country but also in the foreign country as well. The
report will state how with the help of social media marketing campaign, advertising, email
campaign helps the manager in improving the business. The report will also analyse the PESTLE
factors of the Mark and Spenser business. This report will compare the strategies and positioning
of M&S and Tesco company along with the role of technology and social media in influencing
the business decision.
MAIN BODY
Characteristics of Business Orientation
Business orientations refers to the approaches and strategies that the company uses in
order to succeed in the market. The BO is also known as the strategic planning. Generally there
are four types of business orientation that every company need to consider before planning any
strategy (Nosheen and Rashid, 2019). It includes Production orientation, Product orientation,
Marketing orientation and Sales orientation.
Characteristics of Production Orientation
In this strategic planning company focuses on improving the quality of the products in the
market without paying attention towards the needs and preferences of the customers. In case if
company believe that customers automatically pay attention towards their product because of
their high quality, then they have to adopt and implement this strategy in the company. The
M&S company can also adopt this strategy and produce the high quality products irrespective of
the customers taste and preferences related to food and cloth products if they believe on their
product quality.
Characteristics of Product Orientation
In this the company need to focus on the development of their products which can be
done by the intensive research of the market demand and supply. The company have to plan a
strategy whose ultimate outcome is high quality product along with the customer attention. PO
need to focus more towards the innovation of the technology. In case if the demand of the
products in higher than the supply of the product, then company need to adopt and plan this
strategy (Sampaio, Hernández-Mogollón and Rodrigues, 2019). For example; M&S company