Thus, this report will highlight the cultural dimensions which are identified by Geert Hofstede, who have proposed four dimensions that will help international business to operate effectively and adopt various culture within their organisation (Bakir, and et.al., 2015). However, country wide cultures has been shown to effect on organisation activities, from capital structure to their overall performance.Thus, Cultural cognizance can cause more success of international business ventures and absence of it may just as well result in their failure