Analyzing Market Dynamics: Holiday Inn in Singapore and Cuba

This report provides a comparative analysis of the market structure in which Holiday Inn operates in Singapore and Cuba. It begins with a brief description of both destinations, highlighting Singapore as a densely populated island nation and Cuba as an island country with several archipelagos. The business context focuses on Holiday Inn, an American hotel chain with a global presence. The report explains how Holiday Inn utilizes the four factors of production (land, labor, capital, and entrepreneurship) to enhance its market presence. It identifies the market structure as monopolistic competition, characterized by a few large firms offering differentiated products and relatively low barriers to entry. The challenges faced by Holiday Inn due to this market structure include intense competition, hindering effective strategic business operations. To overcome these challenges, the report suggests that Holiday Inn should focus on meticulous budgeting to ensure operations remain within financial constraints, enhancing its competitive edge and overall business growth.

Compare Market
Structure

Brief description of both the
destination
• It destination is Singapore, it is a sovereign island
country and city state in maritime South-east Asia.
It has the third highest population density across
the globe. Where second destination is Cuba, is a
country comprising the island of Cuba also the
several minor archipelagos.

Details of business
• Holiday Inn is the chosen business for
this presentation, It is operating in both
the destination. It is the American chain
of hotel based In Atlanta and
headquartered is in Denham,
Buchinghamshire. They are operating
across 11173 locations across the world.

Explain how it uses the 4 factors of production
• The four factor of production are land,
labour, capital and entrepreneurship so that
they can have the more consideration in the
target market by which they can ensures the
overall growth of the business.

Explain the market structure of the economy in both destinations
• Holiday Inn is operating its business in monopolistic market
structure as there few big firms who are operating in Singapore and
Cuba. As per this market structure, there are many firms who are
offering the differentiated products and there are few barriers to
entry in the market.

Explain what challenges the business
experience due to its market structure
• Holiday Inn is facing the huge competition
due to is market suture as they are
operating in monopolistic market by which
they are not having the appropriate
strategic business by which they can not
effectively operate in the given market

Provide solution on what the hotel can do
overcome the experienced challenges
• In order to meet the identified challenges in the monopolistic
market structure. Holiday Inn must focuses on estimating the
proper budget of the company and ensures that they must
operate their business and related business activities within the
available budget