Holistic Pet Care Business Plan

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Business Plan

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Executive Summary
The aim of Happy Tails business is to address the growing demand for holistic pet care in the
UK. Pet owners are willing to invest in the relaxation of their pets. With effective massage
therapy, the overall health of the pets is improved. There is a lack in providing holistic care for
pets in the market of Birmingham city. Happy Tails would fill the gap by providing massage
therapy from certified therapists. Personalised consultations for individual pets are not
available which are demanded by the pet owner as known pets are considered family
members rather than just a pet. Happy Tails provides organic supplements and a personalised
diet to individual pets based on age, breed and environment living for their good health. In this
report, a business plan is discussed considering the mission and vision of the company,
marketing plan, launch plan, operation plan, financial plan and TOWS analysis to get an
overview of the business plan with its feasibility. Projected revenue, expenses, profit and loss
and cash flow are analysed for next year and plans to be incorporated for the next 3 years are
discussed in the report.

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Table of Contents
Executive Summary .......................................................................2
Introduction ....................................................................................4
Description of the business ............................................................5
Happy Tails .................................................................................5
Mission........................................................................................5
Vision ..........................................................................................5
Product and Services .....................................................................6
Services ......................................................................................6
Products......................................................................................6
Market Analysis .............................................................................7
Competitors.................................................................................8
Business Execution........................................................................9
Marketing Plan ............................................................................9
Operations Plan ........................................................................ 10
Financial Plan ........................................................................... 11
Launch Plan................................................................................. 15
TOWS Analysis............................................................................ 17
Strength .................................................................................... 17
Weakness ................................................................................. 17
Opportunities............................................................................. 18
Threats...................................................................................... 18
References .................................................................................. 20
Appendices .................................................................................. 21
Business Model Canvas ............................................................ 21

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Happy Tails
Introduction
With the change in the attitudes of people especially the younger generation towards their
pets. Now, pets are considered as one of the family members and the best care is provided
besides just taking them for a walk in the garden and providing food. There was a massive
increase recorded after the pandemic in pet ownership, it jumped to 62% from 47% in 2022.
This massive increase had two effects on the consumer perspective. Firstly, owners are now
willing to spend more on their pets with proper care (Richter, 2023). Secondly, they are now
focusing on providing a wide range of treatments, remedies and diets for their pets. This helps
pets to proactively improve their overall health and well-being and not only reactive care. This
area of business is considered a new golden opportunity for business in the UK with a huge
growth rate due to increasing demand. The increase in single-person households, couples
without kids, empty nesters, and the increasing ageing population all contribute to shifting
attitudes towards seeing pets as a members of their family. As per Statistic research in 2022,
around 50 per cent of dog and cat |owners in the UK called their pets members of the family,
while only 6 % of them denote them as “just a pet” (Aiello,2023). With the increase in
humanisation among owners their desire to treat their pets are members of the family. For
example, currently, owners are more interested in knowing the ingredients and health benefits
of the products they are buying for their pets (Shoesmith et al.,2021). Similarly, they are
focusing on providing conventional veterinary care for the mental and physical well-being of
their beloved pets.

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Description of the business
Happy Tails
Happy Tails is a company which provides holistic pet care to owners by providing pet massage
which is important for the overall growth and health of the pets. With that pet care organic
supplements will also be provided to the customer. All the supplements and multivitamins
would be in gummies and chewable form which makes it easy for owner to provide their pets.
Personalisation of individual pets with their required diet and massage would be provided by
company experts which would indulge the overall health of the pets. From ancient times,
Massage has been used for therapeutic purposes by humans and animals. Its benefits are
documented in our culture from Egyptian times to Phoenicians to Greek to Roman even in
current times. It is considered noteworthy that in the first book of Humans and Veterinary
Medicine, an entire chapter was devoted to the usage and benefits of massage therapy. Pets
Massage helps to rejuvenate, soothe and heal your pet’s body (Kogan et al.,2021). There are
licensed and certified animal massage therapists working with us. Every trainer is certified by
the National Board of Certification for Animal Acupressure and Massage (NBCAAM) (Binfet
and Struik,2018).
Mission
Happy Tails is committed to keeping your pets happy and healthy. By offering a wide range of
therapies and supplements through personalisation and home consults treatment plans are
designed for individual pets as per their requirements. We are closely connected with
veterinarians to ensure their best possible care with our different products and massage
services.
Vision
Happy Tails Vision is to provide effective, affordable massage therapy for home pets all over
the UK by having the best massage providers in their team. Happy Tails is committed to its
core values of consumer protection, and animal welfare maintaining law and professional code
of conduct and delivering the best service to owners and their pets with our veterinary
practices.

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Product and Services
Services
All household pet massages are given by an expert with a wide range of different massage
options such as
· Manual Lymphatic Drainage.
· Myofascial Release
· Reiki
· Manual Ligament Therapy
· Stretching and strengthening workshops
· Home services of massage and pet care weekly
· Day-care of pets during their illness and vaccination procedures follow-ups.
Products
Pet supplements in a gummy form which are organic and improve the overall health of the
pets such as
·Canine Muscle Formula
·Feline Muscle Formula
·Vibrational spray for support, well-being, relax purposes.
·Large sensory Mat
·Iceberg Sensory Mat
·CBD
·Omega 3 fatty acids gummy supplements
·Proteins and peptides chewable supplements
·Probiotics supplements
·Vitamins and Minerals gummies
Personalisation in their vaccination follow-ups and care with the growing age of the pets are
also provided.
Personalisation diet plan for the pet as per their body requirements with proper nutrition plan.
Different packages of services one day, weekly, monthly and yearly are provided to the
owners.