Home Tutoring Business Plan Template Guide

This guide provides a template for creating a business plan for a home tutoring company. It covers the nature of the business, market analysis, supply chain, operations, logistics, human resource planning, legal and regulatory requirements, and financial analysis. Suitable for students of BMG 626 Enterprise Development.

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R RAMP OG TITLE: tended MSC nternational usines with Data AnalyticsEx I B
M D C DO ULE O E & TITLE: M nterprise DevelopmentB G 626 E
M D AD RO ULE LE E :
C RSOU E TITLE:

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Contents
ntroductionI 2
ature of he usiness1.0 N T B 3
1.1 usiness ff eringB O 4
1.2 Adding Value for otential CustomersP 4
1.3 Differentiation 4
Market analysis2.0 4
arget Market2.1 T 4
Marketing and Distribution Channels2.2 5
Competitors2.3 5
Supply chain operations and logistics3.0 , 7
Supply Chain3.1 7
perations3.2 O 7
3.3 ogisticsL 7
uman Resource lanning4.0 H P 8
usiness wners4.1 B O 8
ntrepreneurial eam ackground4.2 E T B 8
Staff Required4.3 8
egal and Regulatory Requirements5.0 L 9
Risks and Challenges6.0 9
inance7.0 F 10
Company inancial eeds7.1 F N 10
reak ven Analysis7.2 B -E 10
Required unding7.2 F 10
ey Milestones8.0 K 11
Appendices9.0 12

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ntroductionI
A lot of children in school currently struggle with their studies as a result of different factors
which do not augur well with them or their academics o address this aim to set up a home. T , I
tutoring company where we would source for parents whose children have this challenge
VA R SLUE P OPO ITION
he business basically is an educational platform offering value added bespoke one on one privateT
tutoring coaching lessons to a mi ed variety of children with the age range as specified above his/ x . T
service enables the child to get private lessons on class work home work and any additional lessons,
covering areas of study where the child has difficulty understanding or grasping while seated in the
classroom.
S SS M DBU INE O EL
he company will operate as a go between for parents who desire to have tutors to help coach theirT
children and basically source for e perienced teachers who are well versed and grounded in thex
subjects that they currently teach in the schools where they work and will assign them to these,
children after undergoing a rigorous interview and selection process .

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ature of he usiness1.0 N T B
As a parent and a mother of children with ages ranging from to years the whole5 2 10 ,
concept of kids going to school isn t lost on me or my children Regular conversations with them their’ . ,
peers and other parents always highlight the challenges of teaching as the teachers are under
pressure to deliver optimally and on ti me and definitely its not every child that can follow the pace set
out Some kids are naturally slow learners while some are quick on the draw some tend to have. ;
certain parts or subjects e plained to them more than once for them to fully grasp it while somex
could be intellectually challenged and need special form of coaching in order to catch up.
or my kids had made up my mind earlier on that would provide boosts for any area orF , I I
subjects where detect any weakness and took out ti me to look for interview and select top notchI ,
tutors teachers that are e perts in their subjects and have them school my kids he result was/ x . T
immediate and very positive and it occurred to me that could actually start as a business and solveI
the challenges other parents were going through his led to the birth of A RS a bespoke. T NUEL TUTO ,
home tutoring agency that would cater to the educational needs of struggling kids
uela utors is different in the sense that all our services are bespoke and specially tailored toN T
the child in question efore a new client is taken on board we take out ti me to interview the child. B , ,
understand his strength and weakness and then fashion out a comprehensive study plan centred
around him or her his helps narrow down the areas to concentrate on and prioritise the educational. T
plan for the said child.
Some of our competitors are
1. utelage ome utors offers home tutoring services to kids of different agesT H T -
2. City ome utors offers tutoring services to willing clientsH T -
3. uteria imited helps you connect with qualified tutors in your area to master the subjectsT L - ,
skills and e ams that matter to youx .
he unique offering provided by A RS includes personalized teaching services toT NUEL TUTO
ensure that students are bale to completely grasp the subject and topics Conversing regularly with.
students peers and other parents in order to understand their problems and provide individual,
learning solutions for their teaching difficulties his is the distinguishing factor for the company as it helps. T
promote e cellent education and provide students better learning opportunitiesx .
he key resources which will be needed to start the enterprise are fi nancial resources humanT ,
resources physical resources teaching supplies and digital technology for supporting e learning he, ( ) - . T
key partners for the organization are the teachers who will be employed for providing education to
students along with suppliers of teaching material he revenue stream will be the fees paid for the. T
teaching services Costumer relationship will be established through social media emails and mobile. ,
communication n addition to this online and offline parent meeting to discuss the progress of the. I
students will also be completed to maintain consumer relationship his will help the company get. T
successful results and establish distinguished brand image compared to other tutoring brands.

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1.1 usiness ff eringB O
ur business offering is service based and we are into tutoring of children betweenO 4-16
years.
1.2 Adding Value for otential CustomersP
ith our services children have a much deeper learning beyond the basic summary ofW ,
particular subjects he children also have the opportunity to ask questions build confidence. T , ,
and ease frustration.
arents no longer have to bother about children assignments and helping out with e traP , x
school work because our efficient service saves them the stress.
1.3 Differentiation
hree of our competitors and an area of their strength are as followsT .
1. utelage ome utors hey tutor children without restriction to their ageT H T - T .
2. City ome utors heir pricing is high and not everyone can afford itH T - T .
3. uteria imited hey are a hub that connects tutors and students so they primarily do notT L - T ,
have tutors of their own.
ur services with respect to the numbering of the competitors above are age specific because theO
lesser number of children we focus on the more efficient and productive are are ur pricing is, . O
affordable and we have available tutors who are ready for instant engagment .
Market analysis2.0
arget Market2.1 T
ur target market is built around children that need e tra moral lessons his means our primaryO x . T
target audience is mostly parents who have children within years4-16 .
n the basis of geographic segmentation the target market is students residing in nited ingdomO U K .
urther the target market will be divided on the basis of offline and online tuitions as offline tuitions will beF
available to ondon students while online tuitions will be available to students who are living outsideL
ondonL .
Comprehensive competitor s analysis’
 ntensity of competitionI he intensity of competition in uition and education industry is: T UK T high as
there are many tuition services and companies in nited ingdom Some of the e amples areU K . x
Merit utors ewham ondon uition centre op Mark uition CentreT , N L T , T T .
 argaining ower of SuppliersB P he bargaining power of suppliers who are the teachers in: T
this case is high. his is because there is skill shortage in nited ingdom he pandemic andT U K . T
re it have created labour shortage in leading to higher labour prices across industriesB x UK .
his makes bargain power in the education sector highT .
 argaining ower of consumersB P he bargaining power of consumers in the education and: T
tuition industry is also high because there are numerous competitors.

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 hreat of new entrantsT n this element of competitor s analysis model the power of new: I ’
entrants is low because high capital is needed to start and promote a new tuition centre the
highly competitive industry.
 hreat of substitutesT n this component of the orter s fi ve forces analysis model the threat of: I P ’
substitutes is high he substitute available for tuition centre are online teachers and sites who. T
provide free teaching and learning material to children .
S AnalysisPE T
 olitical actorsP F : he political factor which affects the education and tuition centre in nitedT U
ingdom is re it he political uncertainty created because of re it affects internationalK B x . T B x
students and teachers in nited ingdom affecting the education and tuition industryU K .
 conomical actorsE F : n this element the downside of the economy because of theI UK
pandemic is the primary factor which has affected every commercial and public sector
business in the country n case of the tuition and education industry the downgrading. I
economy affects the future growth of the industry .
 Social actorsF : inallyF , the social factor of rising interest in vocation subjects across affectsU
the education and tuition industry as it increases the demand of teaching and taking tuition for
vocational subjects.
 echnological actorsT F : n this case the online teaching and learning trend started because ofI
the pandemic affects the teaching and tuition industry significantly.
Marketing and Distribution Channels2.2
Mode of marketing includes printing paper bills person to person marketing running social, - - ,
media adverts newspaper publications and bill boards, , .
t is no news that the internet is the largest market and so to make sure we are seen by those whoI
can t visit our physical location we have an online office where we take customer orders and respond in’ ,
good ti me his will be our biggest marketing outlet. T .
ur offering is serviced based and the channel of conveyance would be both person to person andO - -
virtual hen a client hires our service we book sessions or create a ti metable that would be strictly. W ,
followed by both parties.
n rendering our services we would not be restricted to in person tutoring alone as fl e ibility is also aI , - x
strong advantage to us over our competitors n case of a pandemic like Covid we would still be. I ( )
available to render our services without difficulty.
Competitors2.3
Strength:
● United and reputable management team
● Competitive and affordable pricing system for easy and quick market penetration
● Our unshakable plan to create a business model that attract prospective customers

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● Effective program model and monitoring system
Weakness
● Building a cycle of customers may take time
● New business in an area dominated by competitions
● Growth may be slow due to the presence of giants in the market
Opportunities
● A wide market to run a profitable and successful business in a good target area
● Opportunity to compete and secure a strong position in the industry
● Opportunity to implement strategies and build company strength
● Contributing to the UN Sustainable Development Goals to add long lasting value and impact
on humanity and its environment
Threats
● The need to grow rapidly over the next 3-5 years
● The necessity to secure substantial capital injections to foster growth
● One of the major threats that confront businesses all over the world is economic downturn;
when the economy is bad it affects consumers spending which in turn affects businesses
negatively.
Comparison rating/
S/N C M AO P NY C S RM RU TO E
S RV CE I E
S A S RT FF T ENGTH ACTE HING
M DO EL
1 utelage ome utorsT H T 6/10 8/10 6/10
2 City ome utorsH T 8/10 6/10 8/10
3 uteria imitedT L 7/10 6/10 5/10
4 uela utorsN T 8/10 7/10 8/10

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Supply chain operations and logistics3.0 ,
Supply Chain3.1
e start operation by putting out adverts to the public for tutors then a screening e ercise isW , x
organised to select qualified tutors using the standard model of employment hen employed each. W ,
tutor will be assigned to a child with respect to their teaching portfolio and the child s needs’ . nI
addition to this the tuition services will also be provides to students through online video classes on
skype and zoom he consumer will be able to fi nd out about the product through print advertising and. T
social media marketing he payment can be done online through credit cards or through direct cash. T .
Sustainability will be ma imized by minimizing plastic usage and using eco friendly furniturex - .
perations3.2 O
very tutor who is assigned to a child will be given a template that carries the teaching guide daysE ,
and duration of each coaching session and mode of assessments e would not just focus on the, . W
improving the child s academics but also his her overall psychological well being’ / All sessions will be.
carried out at the residence of our clients to make sure they are comfortable
3.3 ogisticsL
he conveyance of our services will be both virtual and in person n cases where our clients are farT - . I
or out of our in person region the program will be done virtually- , . he online classes will be providesT
through video calling applications such as zoom or Skype so that it is accessible for students
throughout nited ingdomU K .

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uman Resource lanning4.0 H P
usiness wners4.1 B O
he business owner ofT A RS will be singular owner by applying own proprietorshipNUEL TUTO
company structure he reason behind starting this enterprise is the need identified associated with. T
providing better educational environment to children .
ntrepreneurial eam ackground4.2 E T B
very staff must be an educationist with at least years of e perience dealing teaching or tutoringE 2 x
children within the age range of our targeted students.
n case of the A RS the functional departments of the coffee shop are R departmentI NUEL TUTO , H
marketing department fi nance department and operations departments, .
A suitable functional structure for the Mobile Shop in Dudley is hierarchal organizational structure .
Adopting hierarchal organizational structure is advantages because it helps in quick decision making.
he workflow end direction hierarchy of the fi rm is determined through the functional structure of theT
organization.
he functional structure decides the way in which the employees and departments at the companyT
will be arranged.
he hierarchical organizational structure will offer the advantage of control of owner on differentT
departments so that growth plan ca be accurately implemented and lead to quick success of the
company.
Staff Required4.3
or a start we would require tutors who will also serve as administrators in other capacitiesF , 10 .

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egal and Regulatory Requirements5.0 L
he legal structure of the enterprise will sole trader t is considered to be self employed itT . I “ - ”
means before starting the business the sole trader has to registered with M revenueH &
customs MRC to make the fi rm legal and for the self assessment he responsibilities in this structure(H ) . T
of business is all up on the owner and only the sole trader has to fulfil the legal requirements.
owever in this type of business the owner himself is responsible for the debts of a business as aH , ,
sole trader the owner has to pay the income ta and ational insurance for the inception of profitx N
generated.
Risks and Challenges6.0
utoring can be a challenging job and there are always risks involved ut for every potential riskT , . B ,
there is a management system to help manage it and reduce the effect Most of the risk or challenge.
comes from the child and it can be very frustrating and can reduce the impact of the coaching session,
if not properly handled.
1. ad ehaviour All teachers have encountered children with bad behaviour at least once inB B :
their career Some could be as a result of poor parenting others from habits learned in. ,
school Such problems are anticipated for and we take out ti me to prepare our staff tutor by. ( )
enrolling them in child management courses.
2. aziness Sometimes tutors work with children who just don t deliver any work this can beL : ’ ;
very discouraging and also can cause the tutor to lose interest too o deal with this the. T
tutor engages more in question and answer sessions during coaching he parents or guardian. T
of the child is also made to follow up of tasks given to the child.
3. Slow ace learning of the Child Some children need e tra ti me to practice and master newP : x
knowledge that s basically part of the reason a tutor is hired notwithstanding some- ’ , ,
children are much slower than anticipated o deal with this we work at their pace at the. T
beginning of the coaching program then we help them increase their pace of learning, .

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inance7.0 F
Company inancial eeds7.1 F N
o successfully launch the business we need about his will include acquisition ofT 7,000,000 GBP. T
facility staffing equipment publicity legal documentation and registration, , , , .
reak ven Analysis7.2 B -E
ith an estimated three pupils to a tutor a minimum of thirty pupils with a commitment fee ofW ,
a month would surmount the variable and fi ed cost accrued in a working year and place20,000 GBP x
the business on profit.
he fi ed cost is estimated at and the variable cost at which leaves the brandT x 3,650,000 GBP 3,350,000
at a break even point of as minimum fee per month of tutored pupils Consecutively the- #19,444.44 . ,
brand e pected to run at over a profit margin after a year of startupI x 100% .
Required unding7.2 F
he required funds for an effective launch of the businessT uela utorsN T is estimated at 7,000,000 GBP.

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ey Milestones8.0 K
n this section you should addresses what the ne t steps you need to take to successfully launch yourI x
business are hen do you need to complete them by and what is the cost associated at each stage. W ?
rovide a milestones table itemising what you are going to do within the fi rst months between theP 3 ,
th and th month and between the th and th month to enable you achieve your business4 6 6 12
objectives nsure you provide the e pected dates of achieving each one and how much it will cost. E x .
ear in mind the objectives you highlighted previously in the business dea section of your planB I .
A. Registration of usiness he business will be registered under the Cooperate AffairsB : T
Commission as a limited liability company which is estimated at 150,000 GBP
B. Acquisition of physical properties his includes the purchase of computers boards teaching: T , ,
equipment aids and books All these is estimated at/ , . 1,000,000 GBP
C. Rent and equipping of facility his is estimated at: T 2,500,000 GBP
D. iring of ualified and certified tutors e would hire about tutors with a monthly pay ofH Q : W 10
which amounts to in total for a proposed year15,000 GBP 1,800,000 GBP .
E. rientation of hired staff his would incur no costO : T .
F. ublicity this will cut across all social media platforms and other mediums where targetedP :
audience can be found his will be estimated at. T 50,000 GBP
G. Running maintenance and general management of usiness this will be progressive at for, B :
the year has been estimated at 1,500,000
his will amount toT 7,000,000 in totalGBP .
S/N D RAU TION R S D AC V MP OPO E HIE E ENT
1 M S1 - 3 ONTH 1. Registration of business
2. Acquisition of physical properties
3. iring of staff initialH ( )
4. Develop a strong online presence
2 M S4 – 6 ONTH 1. Create an online learning platform
2. pand marketEx .
3 M S6 – 12 ONTH 1. ncreased staff capacityI
2. pand reach through targeted adverts publicityEx &

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Appendices9.0