Impact of Food Festivals on Culture and Economy

The assignment delves into the significance of food festivals in modern society, discussing how they promote cultural diversity, support local businesses, and drive economic development. It also examines the effects of globalization on food festivals and culture, highlighting the importance of these events in fostering global understanding and appreciation.

2 Questions

Table of Contents
SECTION A.....................................................................................................................................1
Question 1 discuss globalization, homogenization and heterogenization in relation of food and
drink consumption.......................................................................................................................1
SECTION B.....................................................................................................................................2
7. Discuss importance of gastronomy to festivals and events.....................................................2
REFERENCES................................................................................................................................4

SECTION A
Question 1 discuss globalization, homogenization and heterogenization in relation of food and
drink consumption
Globalization is a process to trade at international level by businesses. It has provided a
platform for companies to expand in different markets and provide products and services to
people (Lawrence and Almas, 2018). For example, IKEA has opened stores in different
countries. They have entered in Indian market and opened their first store in Hyderabad (Evrard,
2017).
Homogenization is a process of mixing of two or more than two non soluble liquid into
an emulsion. Generally, it is used in separating cream from milk and other drinking food items.
For example- Starbucks provide similar type of coffee all around the world. Also, Pizza Hut
offers similar types of Pizza in different countries (Yap and et.al., 2015).
Heterogenization is adoption of different cultural elements at global level. it includes
local culture which are able to expand at global level. for example, Indian culture is expanded at
global level. For example- Non American culture affecting west including music and TV shows
(Ding and et.al., 2015)
In economic growth of world, culture has become a key driver of change. It is playing a
vital role in bringing people close to each other. Also, diversity is countries has increased. The
evolution of all these three factors has played a significant role in expansion of local culture at
global level. it has allowed people to know about each country local culture and what role it
plays in improving their social life (Pieterse, 2018). It can be analyzed that globalization has
allowed companies to identify and use different type of homogenization process. due to this,
businesses are able to adopt local culture in developing products. this has led to exposure of local
heterogenization process at large level. however, it has also benefited in mixing of different
cultural elements. Now, people are able to get healthy and pure dairy products. Along with it,
globalization has enabled in integration of local culture with businesses. This is the reason why
beverage companies are engaging more in local markets to identify how change is been adopted.
It has been identified that homogenization and Heterogenization are different concepts
but are connected with each other. The rural people are having their own way of mixing soluble
liquids. They use traditional method to get natural drinks. So, giving local culture an identity at
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global level is done with help of globalization. It has provided a clear picture of how fast food
are related to local culture. Furthermore, on what grounds food and culture are been adopted by
people. It has transformed entire food industry and provided a platform for them to inherit
culture and learn social and local values. It is stated that more people consume and interact with
same brand culture, they start feeling connected to it. this create a sense of global community and
reducing cultural diversities (Giulianotti, 2017). People are able to identify culture by engaging
in events. The multicultural society is developed where region culture is widely disseminated.
In relation to food and drink consumption and culture identity, the process of
homogenization is exchanged between different countries. for example, in India there is different
process followed but US have adopted Indian process. it is because this has made it easy for US
to mix two soluble liquids. The Indian process is unique and natural. This gives benefit in
providing natural cream from milk. In this global trends are emerging in ethnicity and designing
of new products. now companies are including two local culture food to make a new one. They
have defined specific needs of people drink and offered drinks accordingly. It has also allowed
business to maintain standards in Homogenization process. it has resulted in maintaining quality
and natural ingredients. In addition, by using of different process it been easy for company to
learn ethics and value followed in local culture. For example, Amul Indian company has initiated
a program in which they executed local process of Homogenization. With help of this, they
develop dairy food products. also, company took this process at global level. other business was
also inspired by them. they started taking into consideration by engaging in local culture to find a
unique process.
An example can be taken of Coca Cola is able to enter in different countries with
homogenization process. it has allowed them to use their formula in mixing two soluble and
making one product from it. also, it has enabled in making healthy drinks.
Another example is McDonald’s who has successfully expanded in different countries by
developing goods as per culture of country. for instance, in India they offer products such as
McAloo tikki, Paneer burger, etc.
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SECTION B
7. Discuss importance of gastronomy to festivals and events
Gastronomy is study of defining relationship between food and culture. It includes
preparation of food and cooking styles of a particular region (Robertson, 2018). In present time,
there has been rise in organizing of different cultural events by many countries. these events are
organized in order to attract people to get know about local culture. When people participate in
these events, they interact with each other. They get an idea about background, social life, etc. of
local culture. Furthermore, it becomes easy for them to learn from them and implement in their
living standards. The importance of organizing food events is to promote local food recipes and
dishes at global level. with help of it, food brands are able to expand business in different
countries. in addition to it, merging local with continental food results in innovation of different
food concept. Alongside it, many start ups get an opportunity to enter in event and advertise their
unique products (Pieterse, 2015). They get a chance to engage at national level. other than this,
such festivals are best platform to represent food and inform people about variety of food items.
Thus, more revenue can be generated through it.
Food and culture are interrelated to each other. When people visit other countries, they
get to know about culture and food as well. They analyze how people prepare food and serve it.
also, they get to know about different types of food recipes and items. however, then they relate
food with culture and find out history behind adopting of food in their culture. Besides this,
people adopt that food culture in home country. in this way they are able to attract other people
and provide them taste of other country food. Music and food are also related to each other. In
many countries people likes to eat food while listening to songs (Pieterse, 2018). They enjoy
food with music. This gives them a good feeling and vibes. People are able to identify culture by
engaging in events.
Apart from it, importance of such food festivals benefits start up in promoting on social
media. They are able to attract large number of people (Food festivals and its importance. 2016).
There are different popular food festivals like palate, sula, grub, etc. food festival. These all can
be easily differentiated like in grub there are different restaurant and music bands, while in street
festival, there are local street food stalls. The main uniqueness about these festivals are they
promote local food and culture. Also, it allows people to know about brand deal with customers.
besides this, it helps in promoting different types of dishes and how they are prepared. Therefore,
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in this way they also start organizing such event in their country. it generates awareness about
which type of food is eaten by people living in different places. For example, Tomorrowland is a
famous international music fest which is organized once in a year.
There has been a lot of change in culture due to gastronomy. It has allowed people to
know about each other culture and gain knowledge. Now, they are highly participating in events
which occurs at national or international level. furthermore, there is mixture of dishes which has
resulted in different combination and taste. Also, there is high influence on people taste and
preference needs. Now, they prefer to taste different variety of dishes. In similar way, fast food
companies are organizing various events which has been beneficial in engagement of more
people for diversified culture. They get to know about natural ingredient used and how it changes
taste of dish. Beside this, they learn about new dishes and food items.
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REFERENCES
Books and journals
Ding, Y. and et.al., 2015. Heterogenization of homogenous reaction system on carbon
surface with ionic liquid as mediator. Green Chemistry. 17(2). pp.1107-1112.
Evrard, A.Y., 2017. Modernity at Large: Cultural Dimensions of Globalisation. Macat
Library.
Giulianotti, R., 2017. Glocalization and global sport. In Global Culture: Consciousness and
Connectivity (pp. 141-156). Routledge.
Lawrence, G. and Almas, R., 2018. Globalisation, localisation and sustainable livelihoods.
Routledge.
Pieterse, J.N., 2015. Globalization and culture: Global mélange. Rowman & Littlefield.
Inglis, D., 2017. Cultural Globalization. The Wiley
‐Blackwell Encyclopedia of Social Theory,
pp.1-5.
Pieterse, J.N., 2018. Globalization as hybridization. In Sociology of Globalization (pp. 39-
60). Routledge.
Robertson, R., 2018. Social theory, cultural relativity, and the problem of globality.
In Sociology of Globalization (pp. 61-67). Routledge.
Yap, B.H. and et.al., 2015. Energy evaluation of algal cell disruption by high pressure
homogenisation. Bioresource technology. 184. pp.280-285.
Online
Food festivals and its importance. 2016. [online] Available Through : <
http://www.explara.com/blog/food-festivals-why-they-are-important-for-your-business/ >
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