Undergraduate Major Project Integrated Case Study on Honest Burgers

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Strategic issues of the organization-............................................................................................3
Challenges of the organization-...................................................................................................5
SOLUTIONS...................................................................................................................................7
IMPLEMENTATION......................................................................................................................9
CONCLUSION..............................................................................................................................10
RECOMMENDATIONS...............................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
The major project is considered as the final stage of the course after the module has been
taught to the students. These projects help the students to draw everything that have been learnt
by them in the module. This project involves basically what all things learned by the student in
the module and then integrating the learning in the project. Honest Burgers is the restaurants who
offer the customers with different types of the burgers. The burgers offered by this company are
much expensive but the quality of the food is very good. This project will discuss the strategic
issues which the Honest Burgers is facing as well as the challenges that the company is facing.
Along with this, it will also include the solutions for these challenge which the company can
make for overcoming these challenges (KENYON and COX, 2020). Further, it will also discuss
how these can be implemented in the organization as well as the recommendations that the
company can use which will help them to lead in the market.
MAIN BODY
Strategic issues of the organization-
Strategic issues are the fundamental policy or the critical challenges which must be
considered in order to achieve the vision or the goals of the community. These are the issues
which are highly considered while making the strategies of the organization because the
strategies will be made for overcoming the strategic issues which the company is facing. Making
the strategies is very important for the organization as this helps the company to have a clear
vision for the success of the company because without the strategies, the company will fail. The
company having the effective strategies will help them to take the better decisions for the growth
of the organization as by this the company becomes more productive and more profitable
(Bryson and George, 2020).
Strategic issues are the unsolved or unresolved questions which are needed for taking the
decisions tom avoid the risks in the organization and for the smooth running of the company. It is
very important for the Honest Burgers and other company as well to consider the strategic issues
make the effective strategies for the better working of the company.
Some strategic issues which the Honest Burghers is facing are such as-

Wellness and trend- In the present scenario, the consumers are becoming more health
conscious and the consumer trends are shifting towards the healthy food. The products of the
Honest Burgers are considered as the fast or the junk food and these are much harmful for the
health of the consumers. The consumers are becoming much aware about the Health problems,
and they are more concerned about their lifestyle. This health and changing consumer trends has
caused high risk to the company. The consumers are shifting themselves to the food which is
healthy that is the food which will not have any negative impacts on their health. This has
impacted much to the company because this has become much difficult to solve this problem
(Adhikari ed., 2018). Honest Burgers is offering the burgers which is consists of the food which
may harm the health of the consumers and because if this the consumers are shifting towards the
other company who are offering them the healthy food.
High competition- There is very high competition in this market as there are many
restaurants offering the good quality products to the consumers. There many competitors of this
company such as the Umami Burger, Wahlburgers and many more. These have the competition
because they all offer the same types of the products to the customers. These companies have the
same weaknesses and strengths which makes them much similar. The problem with the Honest
Burgers is that it has much highly unhealthy food which makes this company lagging behind
because other companies are gradually trying to manufacture the healthy food so that the
company may stay ahead in the highly competitive market (Sadler and et.al., 2021). The Honest
Burgers company is not going for the innovation so this becomes the biggest weaknesses of the
company. It is very important for the company to introduce the new product in the market for
staying ahead in the market and lead the market. Honest Burgers having very competition in the
market which makes it very necessary to have innovation in the company as this will attract the
large number of the customers in the restaurants.
Developing of Sustainability- The another most important strategic issue is the
development of the sustainability. The government of the country has done commitment of
achieving the net zero carbon emissions in the year 2050 so it is very important for the
organizations as well to follow all the policies and the rules for the sustainability development.
The companies are facing many issues for maintaining sustainability and the Honest Burger is
also facing. It becomes very difficult for the company to follow these rules and the policies for
developing the sustainability in the organization.