Literature Review Honest Burgers Ltd

This literature review focuses on the impact of COVID-19 on Honest Burgers Ltd, including challenges faced and strategies adopted. It covers the history of the company, COVID-19 policies, and the SWOT analysis.

LITERATURE REVIEW
HONEST BURGERS LTD

ABSTRACT
This report is basically a literature review on Honest Burgers. There is its history and
how it come up with all the challenges and managed to work effectively. Honest Burger’s first
Brixton restaurant opened its doors, simply because Honest Burger wanted everyone to try
Honest Burger’s home-made rosemary salted chips. Pubs and restaurants in various areas of the
United Kingdom have been – and continue to be – forced to open and close based on case rates,
with similar scenarios likely in Germany, Italy, and other countries employing a localized
response to combat the pandemic. This report also covers new challenges of COVID-19 created
for restaurants, such as determining how many employees are required for working in the
restaurant for maintaining social distance.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
PRESENTATION OF DATA.........................................................................................................5
How COVID-19 has impacted over success of Honest Burgers Ltd?........................................5
What are the ways adopted by Honest Burgers Ltd for overcoming the impact of COVID-19
on their business success and growth?........................................................................................6
PRESENTATION OF MODELS AND THEORIES......................................................................8
DISCUSSION................................................................................................................................10
REFERENCE LIST.......................................................................................................................11

INTRODUCTION
COVID-19 is known as a pandemic situation that has directly impacted life of
individuals, performance of the business, growth of the industry and economic growth of the
whole economy (Honest burgers trailapp, 2019). Honest Burgers Ltd is a selected organisation
for the current literature review. Honest Burgers Ltd opened in the year 2011 in Brixton Village,
London. This restaurant was opened 10 years ago with the motive of making customers feel like
home while eating in that place. This business was set up by Tom Barton, Phil Eles and Dorian
Waite with a single goal of fresh and high quality of British Burgers. The company focuses on
providing warm atmosphere to all its customers so that they can grab their favourite burger with
family and friends (Lakshmi and Shareena, 2020). It sells high quality burgers and fries. Honest
Burger does not mean to brag, but this company is all about high-quality beef, the best potatoes,
and having a good time.
Literature Aim
The main aim of this literature is to identify the impact of COVID-19 on business success
and growth of an organisation. A study on Honest Burgers Ltd
Literature Objectives
 To identify how COVID-19 has impacted over success of Honest Burgers Ltd To critically evaluate the ways adopted by Honest Burgers Ltd for overcoming the impact
of COVID-19 on their business success and growth
Literature Questions
 How COVID-19 has impacted over success of Honest Burgers Ltd?
 What are the ways adopted by Honest Burgers Ltd for overcoming the impact of COVID-
19 on their business success and growth?

PRESENTATION OF DATA
How COVID-19 has impacted over success of Honest Burgers Ltd?
According to Honest Burgers (2017), it has been determined that like other brands of
restaurants, Honest Burgers Ltd has also seen many unforeseen difficulties due to wave of
COVID-19 pandemic. COVID-19 pandemic has created unexpected stress on food system of
Honest Burgers Ltd as well as created many immediate challenges. Basically, due to restrictions
imposed by Government of the United Kingdom Honest Burgers Ltd had to shut down its
business operations as well as close all the branches of the restaurants. It has negatively impacted
the operations of the whole restaurant as they were unable to fulfil demands of the customers.
This has directly impacted the success of the restaurant because they were not able to earn
revenue as well as any additional profits. Honest Burgers Ltd has affected by several rules and
norms of social distancing, by employee shortages due to sickness and due to lock down
measures for controlling the spread of the virus (Nhamo, Dube and Chikodzi, 2020).
Figure 1: COVID-19 has impacted on resturents

The restaurant has reported high rates of employee absences because they were afraid of
global COVID-19 pandemic. It has also seen that meat processing facilities in the different
regions of the United Kingdom worst hit by global pandemic COVID-19. It has seen that
COVID-19 clusters have found in meat processing plants in the country. Employees generally
work in close proximity to each other in the restaurant, making it more tough to respect physical
distancing needs. There are also some cases in which employees working in the restaurant live
together in overcrowded situations, which also facilitates the spread of the virus. The procedure
of meat processing is more sensitive than any other kinds of food processing because of the
labour intensive nature of operations (Kim, Bonn and Cho, 2021). There are many meat
processing plants in the United Kingdom that have shut down and also forced these plants to
operate at reduced capacity.
Honest Burgers Ltd has also seen drastic shift in consumer demands due to COVID-19.
This global pandemic COVID-19 has led customers away from restaurants. Consumers have
started consuming homemade food rather than ordering food from restaurants due to social
distancing norms because of pandemic COVID-19 (Elshaer, 2021). It has also seen that as soon
as COVID-19 pandemic had gathered pace, sales of Honest Burgers Ltd had also collapsed or
decreased. Honest Burgers Ltd had also seen declined reservations as soon as lock-downs were
enforced.
What are the ways adopted by Honest Burgers Ltd for overcoming the impact of COVID-19 on
their business success and growth?
According to Competition of Honest Burgers (2019), the staff of Honest Burgers are
generally known as family of the restaurant. The workers of the restaurant operate with the
defined values such as simplicity, uncompromising on quality of food, operate collaboratively
and champion old school hospitality. These are the values that can be easily seen in those who
stand behind a grill to those who stand behind a desk. For keeping this family running like the
tight-knit and efficient machine they are, Honest Burgers was able to leverage workplace from
Facebook and the Bot platform for creating a suite of automated methods and tools available to
everyone within their company (Dedeoğlu and Boğan, 2021).

Honest Burgers Ltd has focused on creating multiple bots and updating the flows on ones
they were already considering to assist address their urgent business and communication
requirements. One of the two frequently used bots are: Honest Collaborator and Honest College.
These two have become greatest vehicles for effective communication around global pandemic
COVID-19 and also assisted in performing multiple functions. Honest Burgers Ltd in the United
Kingdom focused on flattening the curve in which they have clearly communicated about sick
leave and sick pay during global pandemic (Chuah, Aw and Cheng, 2022). This was adopted for
reducing the number of employees who are ill but still showing up at work. This way has assisted
restaurant to keep their workers satisfied in the organisation and continue their working with
greater efficiency and effectiveness.
Honest Burgers Ltd has also used the Bot Platform for informing members of the team
how much statutory sick pay and enhanced sick pay they will be receiving for the time they are
off work. This has also assisted in organising employees of the restaurant towards their assigned
work. The bot has also helped in reporting and tracking sickness of the employees . With the
help of Bots on Workplace, Honest Burgers Ltd has increased the ability of keeping their
community like a family during the time of crisis like global pandemic COVID-19 (Zeb,

Hussain and Javed, 2021). During the time of COVID-19, Honest Burgers has seen improvement
in its internal processes, also experienced enhanced collaboration between front line workers and
office staff and enhanced their learning and development system.
Honest Burgers Ltd has adopted certain COVID-19 policy for its restaurant that include:
employees travelling to and from work, critically vulnerable and extremely vulnerable
individuals, daily health screening, restricted access, working in family groups, coronavirus
testing, food collection & Queuing areas, sanitiser & hand washing, cleaning, staff breaks, social
distancing, customer payment methods and many more (Mehrabadi, Dutt and Rahmani, 2021).

PRESENTATION OF MODELS AND THEORIES
Business model
Honest burger is receiving the capital of 2.7 million from the shareholders. This money is
used for supporting business at the time of pandemic. Honest burger is a profitable company of
UK which is providing delicious burgers within market. Business model is used for evaluating
the functioning and operating of any business. Honest burger offers fast food chain that is
providing quality services and products since 10 years. This company users franchising business
model that is integrated with the cost leadership strategy. This is useful for remaining
competitive within the industry (Peistikou, 2021). According to this model, the parent company
is providing permission for letting people to invest and open outlets in their own areas. This
company is able to manage and run effective operations on the basis of national land
international scale as well. Different sizing business model has led for the opening of various
restaurants in different areas. The nation investment is very low and therefore several people are
investing in this type of business model.
Strategy of Honest Burger
Quality Control: This type of strategy entails meeting target customers' quality levels.
Honest Burger's investigations management has to ensure product tests to tackle this problem.
Honest Burger's central aim is to strengthen area is to implement information systems training
programmes to maximise capacity utilisation and productivity. For illustration, the corporate
monitor revenue and market share at its restaurants (Abdou and Shehata, 2021).
SWOT
Capital Market: Honest Burger's strength is its ability to fully exploit its existing funds.
It increases the efficiency of their operations and accelerates the economic growth. However, this
corporation's disadvantage is that its market share is declining. As a result, available investment
will be reduced, and they will face cash flow issues, which will have a direct effect on the
investment confidence. The company may be able to acquire some of the restaurants and expand
the fast food industry. It can provide more revenue to the business in order to solve the cash flow
problem. The company faces a threat in the form of stringent government regulations. Aside
from that, the financial value may suffer as a result of the global recession (Kim and Lee, 2020).
Product Market: The group's intensity is its good product and product portfolio. Their
products stand out from the competition. Honest burger has the leading fast - food network. As a

result, their clients, suppliers, and creditors rely on them. Besides which, they are consistently
able to incorporate new ideas into their products. Nonetheless, Honest Burger product market
weakness is a lack of control over franchise owners. It may cause the company to lose customer
goodwill or loyalty. On the other hand, the group's potential is the unveiling of various unique
technology through their great promise of creativity (Liu and Su, 2021).
It can also help to increase the visibility of their product and brand. Food-borne
symptoms outbreaks pose a risk for the company. It may cause the client to lose trust in their
food. Furthermore, market participants have an effect on the company performance (Siddiqui,
2020). Food prices are rising faster than the general level of increase, owing to a loss of some
profit. Honest burger is a fast food place, and the average person is concerned about their health.
As a result, profitability will fall as well.

DISCUSSION
According to the accumulated information in the section of literature review it is
discussed that Honest Burgers had come up with certain COVID-19 policy for reducing all the
negative impacts. Every employee of the restaurant has been provided guidance about the way to
safely travel to and from workplace. This included on planning journeys, suggestions and
recommendations during travel (Byrd and et. al., 2021). Every employee is also provided with
face coverings or face masks, which need to be worn while travelling to and from work. All
employees have staggered finish and start times for eliminating congestion at entrance and exit to
Honest Burger restaurants.
Honest Burgers Ltd has also focused on screening each employee as well as customer
entering Honest Burger premises and restaurant (Richards and Rickard, 2020). The restaurant
undertakes daily health screening questionnaire for establishing if they are experiencing any type
of coronavirus symptoms or not. Honest Burger has only give permission to business critical
employees and contractors into the premises of the restaurant. Honest Burger had arranged a site-
specific risk assessment undertaken for identifying hazards and risks from the Coronavirus
(Song, Yeon and Lee, 2021). Measures have also put in place for eliminating or decreasing the
likelihood of contracting global pandemic COVID-19.
Honest Burgers Ltd had adopted contactless mode of payment for reducing the physical
contact with the customers. Hand sanitisers and hand towels have been placed by each food and
payment collection point. So that customers as well as employees could sanitise their hands
before doing their work. Honest Burgers Ltd has set working zones for decreasing the chance of
transmitting or contracting COVID-19. The restaurant has set number of workers working in the
kitchen quite minimum (Kee and et. al., 2021). Face masks have been provided to each employee
while carrying out their work.

REFERENCE LIST
Books and Journals
Abdou, A.H. and Shehata, H.S., 2021. ASSESSMENT OF
RESTAURANTS'PRECAUTIONARY MEASURES DURING COVID-19
PANDEMIC. Academy of Strategic Management Journal, 20(6), pp.1-21.
Byrd and et. al., 2021. Restaurants and COVID-19: What are consumers’ risk perceptions about
restaurant food and its packaging during the pandemic?. International Journal of
Hospitality Management, 94, p.102821.
Chuah, S.H.W., Aw, E.C.X. and Cheng, C.F., 2022. A silver lining in the COVID-19 cloud:
Examining customers’ value perceptions, willingness to use and pay more for robotic
restaurants. Journal of Hospitality Marketing & Management, 31(1), pp.49-76.
Dedeoğlu, B.B. and Boğan, E., 2021. The motivations of visiting upscale restaurants during the
COVID-19 pandemic: The role of risk perception and trust in government. International
Journal of Hospitality Management, 95, p.102905.
Elshaer, A.M., 2021. Restaurants’ response to COVID-19 pandemic: the realm of Egyptian
independent restaurants. Journal of Quality Assurance in Hospitality & Tourism, pp.1-
32.
Kee and et. al., 2021. The Impact of COVID-19 on the fast-food industry in Malaysia. Journal of
the Community Development in Asia (JCDA), 4(2), pp.44-57.
Kim, J. and Lee, J.C., 2020. Effects of COVID-19 on preferences for private dining facilities in
restaurants. Journal of Hospitality and Tourism Management, 45, pp.67-70.
Kim, K., Bonn, M.A. and Cho, M., 2021. Clean safety message framing as survival strategies for
small independent restaurants during the COVID-19 pandemic. Journal of Hospitality
and Tourism Management, 46, pp.423-431.
Lakshmi, B.M. and Shareena, P., 2020. Impact of COVID 19 on the Restaurants. Journal of
Interdisciplinary Cycle Research, 12(8), pp.1327-1334.
Liu, S. and Su, Y., 2021. The impact of the Covid-19 pandemic on the demand for density:
Evidence from the US housing market. Economics letters, 207, p.110010.
Mehrabadi, M.A., Dutt, N. and Rahmani, A.M., 2021. The causality inference of public interest
in restaurants and bars on daily COVID-19 cases in the United States: Google Trends
analysis. JMIR public health and surveillance, 7(4), p.e22880.
Nhamo, G., Dube, K. and Chikodzi, D., 2020. Restaurants and COVID-19: A focus on
sustainability and recovery pathways. In Counting the cost of COVID-19 on the global
tourism industry (pp. 205-224). Springer, Cham.
Peistikou, M., 2021. Restaurants Industry in the Covid-19 Era: Challenge or Opportunity?.
In Strategic Innovative Marketing and Tourism in the COVID-19 Era (pp. 153-162).
Springer, Cham.
Richards, T.J. and Rickard, B., 2020. COVID‐19 impact on fruit and vegetable
markets. Canadian Journal of Agricultural Economics/Revue canadienne
d'agroeconomie, 68(2), pp.189-194.
Siddiqui, K.A.L.I.M., 2020. The Impact of COVID-19 on the Global economy. World.
Song, H.J., Yeon, J. and Lee, S., 2021. Impact of the COVID-19 pandemic: Evidence from the
US restaurant industry. International Journal of Hospitality Management, 92, p.102702.
Zeb, S., Hussain, S.S. and Javed, A., 2021. COVID-19 and a way forward for restaurants and
street food vendors. Cogent Business & Management, 8(1), p.1923359.

Online source
Honest burgers trailapp. 2019. [Online]. Available through:
<https://trailapp.com/customer/honest-burgers>
Competition of Honest Burgers. 2019. [Online]. Available through:
<https://www.codehospitality.co.uk/industry_insights/how-honest-burgers-continues-to-cut-
through-the-competition-after-10-years/>
Honest Burgers. 2017. [Online]. Available through:
<https://randommondays.wordpress.com/tag/honest-burger/>