Hoosier Media, Inc.: Strategic Plan Evaluation

Hoosier Media, Inc.: Strategic
Plan Evaluation
Student’s Name
Institution Affiliation

Introduction
Company: Hoosier Media, Inc.
 Hoosier Media Group is involved in all types of media including print,
digital, online, specialty publications and newspaper management
services. The company like all other traditional media faces
challenges due to social media.
Importance of Strategy
 Makes work of attaining goals easier
 Spurs action
 Enables the management to attain decisive impact
 Helps in identifying firm’s goals

Options for Evaluating a
Strategic Plan
Evaluation criteria should be based on the Analysis of:
 Firm’s Consistency in the Environment
 The company policies must relate to what is happening in the environment
 The company’s Consistency
 All policies (e.g product policy or pricing policy) must fit into an integrated
corporate plan
 The strategic Plan’s appropriateness given the available resources
 Money, physical facilities etc.
 Appropriate degree of risk
 Workable time horizons
 Degree of workability (Furrer, Thomas, & Goussevskaia, 2008).

Environment
Consistency
 The company’s policies must augur well with what is going on in the market.
Firm’s policies include:
 Price policies
 Product policies
 Advertising policies
 The company’s environment includes:
 customers
 The government
 Competitors
 Consistent in two ways:
 Static (Environment as it exists now)
 Dynamic (Environment conditions as they might be in a projected future)