HOSP4060 – Corporate Research Assignment.

Added on -2019-09-23

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HOSP4060 – Corporate Research AssignmentName: _ ______________________________Assigned Company: _Delta Airlines___________________1.List the top management of the firm and note what experience and leadership skills they bring to the firm. If a larger conglomerate, list both corporate and business managers.2.What is the principal business model of the firm?(How does the firm make most of its profits?)3.Identify the major goals of the company.Does the firm seem to have any longer-term challenging or stretch goals that would serve as its strategic intent?4.Trace any changes in strategy that you can identify over time. Try to determine whether the strategic changes of your selected firm are a result of intended strategies, emergent strategies, or some combination of both.5.How dynamic is the industry in which your company is based? Is there evidence that industry structure is reshaping competition, or has done so in the recent past?6. A good place to start with an internal firm analysis is to catalog the assets a firm has. Make a list of the firm’s tangible assets. Then, make a separate list of the intangibleassets you can identify.

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