Table of Content Introduction Roles and responsibilities of marketing functions Marketing relation to wider environmental context Conclusion References
INTRODUCTION Marketing means all the activities which helps the company to promote the product or services and increase its sales. Activities like advertising, selling, after sales service are included in marketing. The foundation model of a business is the marketing mix. marketing mix is a set of tools that a company uses to promote their product in the markets
The key roles and responsibilities of marketing functions Promotion : Promotion of product and service is the main role of marketing functions in this Hilton Hotel promote their products and services to the customer through various marketing channels such as Online marketing, offline market and many more. Relationship : Maintaining relationship with customers helps the company to fulfil the responsibilities of marketing function. Hilton hotel maintain a good relationship to their customers to increase their loyalty towards the company.
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The interrelation of marketing with other functional departments Marketing department and Production department : Their is direct relation between marketingand production department the job of marketing department is to collect information about the market, customers demand and the products of the competitors and provide it to the production department . Then the production department will develop or modify their product or services to fulfil the need of the customers as well as to get competitive advantage. In Hilton hotels the marketing department and the production department work together which helps the company to increase the satisfaction level of their customers
CONCLUSION Marketing function helps the company to recognize the potential products for the market. Hilton hotel uses various methods to develop and maintain its marketing plan.
REFERENCES Di Lorenzo, F., 2018. Mineral Supply Chain Transparency: Soft and Hard Laws on Supply Chains Due Diligence and the Rise of Public- Private Partnerships. In Building New Bridges Between Business and Society (pp. 135-144). Springer, Cham. Moser, G., 2018. International Arbitration and Domestic Laws: A Symbiotic Interaction?. In Integration and International Dispute Resolution in Small States (pp. 235-250). Springer, Cham.
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