Hospitality and Casino Marketing: Analysis and Strategies for Carnival Cruise Line

Running Head: Hospitality and Casino Marketing 0
Hospitality and Casino Marketing
(Student Name)
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Hospitality and Casino Marketing 1
Table of Contents
Introduction......................................................................................................................................2
Background of Carnival Cruise Line...........................................................................................2
Mission.........................................................................................................................................2
Environmental Analysis...................................................................................................................2
Trend Analysis.............................................................................................................................3
SWOT Analysis...........................................................................................................................3
Segmentation................................................................................................................................4
Target Market...............................................................................................................................4
Positioning...................................................................................................................................4
Competitors Analysis...................................................................................................................4
Analysis of Current Marketing Activities........................................................................................4
High and Low Seasons.................................................................................................................4
Current high season marketing activities.....................................................................................4
Current Low season marketing activities.....................................................................................5
Marketing Mix.............................................................................................................................5

Hospitality and Casino Marketing 2
Pros and Cons...............................................................................................................................5
Differences...................................................................................................................................6
Marketing Strategy Formulation & Evaluation...............................................................................6
References........................................................................................................................................8

Hospitality and Casino Marketing 3
Introduction
The marketing has a broader concept which includes the way the company can enhance its
performance to compete in the competitive market (Kotler, P., & Armstrong 2015). Carnival is
one of the world most popular cruise line with 22 fun ships that are operating voyages that are
ranging from three to 16 days in )the length. It is one of the leading companies that have created
great revenue from the international market. The three main features of Carnival Cruise Line are:
 The company is globally well known and it is considered as one of the main holiday
businesses in the global market.
 They offer a wide range of products as well as services to their guests.
 Carnival pride the aforementioned on bringing fun, unforgettable vacations to the visitors
by proposing a wide range of quality cruise with remaining value for the money (Park,
Ok & Chae, 2016).
Background of Carnival Cruise Line
Carnival Cruise line is one of the largest global cruise as well as holiday companies in the global
market. They primarily manage and operate in North America, Germany, Spain, Australia, the
UK as well as New Zealand. The company offers a wide range of products with exceptional
vacation experiences outstanding values. Carnival Cruise line functions a fleet of 100 ships with
another seven ships that are shipped with approximately 2 lakh guests as well as 77000
shipboard employees, there are more than 277000 individuals that are sailing aboard CCL fleet at
any given time (Li & Kwortnik, 2017).