Establishing a Hotel in Native Place: Overcoming Marketing Difficulties

To ensure the success of a hotel business in a native place, it is crucial to analyze customer needs and address potential issues that may impact overall business outcomes. This includes identifying financial resources as one critical factor, understanding customer needs, and selecting appropriate marketing tactics. It is also essential to consider communication mediums and marketing strategies to effectively reach target audiences. The study highlights the importance of considering these factors in the Australian and Vietnamese economies, where the hospitality sector is experiencing growth.

HOSPITALITY AND
TOURISM

Table of Contents
INTRODUCTION...........................................................................................................................3
Compare the importance of H&T in Australia and Vietnamese.................................................3
Top two brands of H&T in Vietnamese......................................................................................4
Investment in business and reason..............................................................................................4
Difficulties in marketing.............................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
Hospitality and tourism business is a field of business where the services are being
provided with reference to travelling services and accommodation. However, these sectors can
help in generating good revenues for the economy. The present report is based on the two
defined destinations i.e. Australia and Vietnames. The stated document is prepared with a
purpose to compare the tourism aspects of the two economies. In addition to this, it is also going
to define the major difficulties which can be faced by an organization at the time of marketing
(Marija, 2014).
Compare the importance of H&T in Australia and Vietnamese
In Australia, tourism plays an essential role for this economy as this sector contributes
3.0% in the GDP. There are different destinations in Australia which attracts the local and
international tourists. But the H&T sector of this economy is mainly based on local and national
travellers. In order to increase and improve these services, the Australian government is actively
seeking for the opportunities. In this economy, hospitality industry plays a crucial role. In
context to this, tourism also plays an essential role in the development of this economy. There
are unique attractions in which creates the interest of the country (Robinson, 2014). On other
hand, Vietnam's economy also has a contribution of 3.7 % H&T sector in the GDP of this
economy. The stated sector helps the Vietnamese economy to provide different opportunities in
terms of job and other economic development. For this economy, H&T sector is responsible for
the development and global growth. In Asia, Vietnam is leading country in terms of tourism
sector. The government is consistently trying to improve their services to the travellers so that it
can further increase the share in GDP. As per the statistics, in the year 2011 in millions the
international travellers visited this economy. This has resulted in increasing the revenue of this
economy (Normann, 2013).
In context to above, there are certain reasons due to which the market segment of the two
economies have changed. However, social factors, technological factors and other factors can
result in changing nature of the market segment. For an instance, if the taste and preferences of
the customers get changed then it will have an impact on the two economies. However, it is
crucial for the economies to analyse these factors so that it can attain the consumer demands and
needs (Normann, 2013).

Top two brands of H&T in Vietnamese
In Vietnamese, there are different brands offers travel and hospitality services to the
customers. But in terms of ranking mainly the two are Adventure Indochina and Luxury travel
Vietnam. However, the adventure Indochina is one of the leading brand provides variety of
services for holiday and tour packages. This company provides travel services to bother the local
and international clients. The staff of this company is well trained and maintain high standard in
terms of quality services. In addition to this, the organization offers different sightseeing and
other exiting adventures for the travellers. The major focus of this company is to render quality
services to the customers (Robinson, 2014). On another side, Luxury travel Vietnam is another
leading brand in this economy. The speciality of this operating company is that it has good
knowledge of different languages so it deals with customers of different economy. Their major
focus is on providing luxury services to the customers in terms of food and accommodation. In
addition to this, the organization provides food and accommodation by maintaining the world
class comforts. This helps this company to attract large number of customers in this economy
(Marija, 2014).
Investment in business and reason
According to improved analysis of Australian and Vietnamese economy, it can be said I
can focus on establishing a hotel in my home country. I have decided to choose the hotel
business because I have interest in serving people. Along with this, the economic aspects of both
nation also indicates that hotels are having great involvement in economic development. In
addition to this, the costing of setting out budget hotel is also low because the land availability in
Vietnam is easy which provides me a great opportunity to lead business towards impressive level
of success. Majority of business class and tourist are used to visit Vietnam (Marija, 2014). These
kinds of person are attracted towards hotel services for accommodation so that goals and
objectives can be developed in appropriate manner. Along with this, I have completed my
education in hotel management which also attracts me to establish a hotel and make sure about
my dreams accomplishment. I have also past working experience in the hotel firm that provides
me a proper understanding in regard to the subject. With an assistance of work experience I can
have smooth operational activities in regard to hotel (Tourism Australia, 2016).
In addition to this, it can be said that I have partners in setting out a new hotel. I have also
noticed that my partners are offering me a better corporation and commitment towards business.

It allows me to take decision in regard to selection of setting out a hotel business. I am also good
at communication so I can have use of communication skills in order to attract more and more
customers. It means in order to have appropriate use of communication skills and follow my
dreams I have decided to have establishment of hotel business in my home country. Local
environment of Vietnam is also well attracted towards hotel business. Dinner at small scale
restaurant in hotels is preference of local business. It means by setting out new hotel I can target
local customers as well as foreigners (Kimmm, 2012). It will allow business firm to have better
success in market so I have chosen to establish a hotel.
Difficulties in marketing
In order to have establishment of the hotel business at my native place, I need to focus on
diverse success factors. It means it is significant for me to have appropriate analysis of customer
needs and issues which may impact the overall business. Marketing is one of critical issue which
might impact the overall outcome in diverse manner (Mehmetoglu, 2014). Lack of financial
resources is one of critical issue which might impact the overall outcome. If finance is not
available then it might be possible that issue in regard to marketing activities allocation can be
faced. It is because the marketing activities demand an effective allocation of funds so that
information in regard to business can be shared with customers. Along with this, the customer
needs identification is also one of critical factor which might impact the effectiveness of
marketing activities (Normann, 2013). It has been noticed that if marketing activities are not
being framed according to customer needs then it might not affect the customer perception in
positive manner. Marketing activities must be designed in such manner that it ales to create an
interest among customers so that goals and objectives can be accomplished in desired manner.
Moreover, inappropriate selection of communication medium and marketing tactic is also a
critical aspect which might impact the overall outcome in diverse manner. It has been noticed
that if communication system is not appropriate according to standards then it will not allow to
have sustainable development because information about product and services can not be shared
effectively with customers (Robinson, 2014). For example, In Vietnam the use of digital media
is very low but the company has decided to select social media as a platform of advertising. It
means the marketing activities will not be effectively accomplished because selected medium is
not according to customer interest. It means I need to ensure about the issue for promoting my
business in appropriate manner

CONCLUSION
As per above study, it can be concluded that Australian and Vietnamese economy is
having great development in which hospitality and tourism sector is having effective
participation. Vietnam economy is having improvement due to effective participation of
competitive hotels. It has been noticed that customer needs identification is also one of critical
factor which might impact the effectiveness of marketing activities. It has been noticed that if
marketing activities are not being framed according to customer needs then it might not affect the
customer perception in positive manner.
REFERENCES
Kimmm, J., 2012. How do pleasure travelers manage their travel constraints? Tourism Review.
67(3). pp. 30–40.
Marija, R., 2014. CSR-based model for HRM in tourism and hospitality. Kybernetes. 43(3/4). pp.
346–362.
Mehmetoglu, M., 2014. Tourist or traveller? A typological approach. Tourism Review. 59(3). pp.
33–39.
Normann, O., 2013. The link between travel motives and activities in nature‐based tourism.
Tourism Review. 68(2). pp. 3–13.
Robinson, R., 2014. Profiling potential food tourists: an Australian study. British Food Journal.
116(4). pp. 690–706.
Online
Tourism Australia, 2016. Popular places to visit in Australia. Available through:
<http://www.australia.com/en-in>. [Accessed on: 9th December,2016].