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Hospitality and Tourism Management Assignment

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Added on  2020-05-28

Hospitality and Tourism Management Assignment

   Added on 2020-05-28

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Running head: HOSPITALITY AND TOURISM Hospitality and TourismName of the Student:Name of the University:Author Note:
Hospitality and Tourism Management Assignment_1
1HOSPITALITY AND TOURISMExecutive Summary: The report is a discussion on the analysis of Ryanair. Ryanair happens to be the oldest airline inEurope. The report put forwards an analysis of Ryanir in the macro context. There is also adiscussion of Ryanair in the micro context. The report also describes a SWOT analysis ofRyanair.
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2HOSPITALITY AND TOURISMTable of ContentsIntroduction:....................................................................................................................................3Analysis in the Macro Context:.......................................................................................................3Analysis in the Micro Context:........................................................................................................5SWOT Analysis:..............................................................................................................................8Conclusion:......................................................................................................................................9
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3HOSPITALITY AND TOURISMIntroduction: The report is an analysis on the case study of Ryanair. Ryanair happens to be the largestlow fare airline of Europe that started its operations in the year 1985 (Ryanair.com 2018). Theairline ran a daily flight between the Waterford airport in South East Ireland and LondonGatwick. The company made air travel affordable for the people of Ireland and United Kingdom.However, the company faced enough problems initially in delivering such commitment. Thereport puts forward an analysis of Ryanair in the macro as well as micro concept. The report alsofocuses on the SWOT analysis of Ryanair. Analysis in the Macro Context: The analysis of Ryanair in the Macro context ensures considering its PESTEL analysis.The PESTEL analysis of Ryanair includes analyzing it based on political, economic, social,technological, environmental and legal factors.Political Factors:Ryanair, although a registered airline of Ireland, has large bases in United Kingdom. Theunfavorable outcomes of Brexit have not only influenced Ryanair negatively but also have animpact on other airlines. Economic Factors:The recession phase in the United Kingdom after its complete departure in the EuropeanUnion will lead to a decline in the earning of the low-cost airline in the market of UnitedKingdom. Social Factors:
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