Hotel Chains in Singapore and Online Reviews
VerifiedAdded on 2021/04/24
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AI Summary
The assignment discusses the largest hotel chain in Singapore, which operates 2500 hotel rooms across 95 locations worldwide. It also examines how hotels set up near local attractions to provide convenient services for visitors. Furthermore, it highlights the significance of online reviews and ratings in shaping consumer perceptions and preferences. The study emphasizes the importance of social media and internet retailers like Booking.com in facilitating comparisons and influencing booking decisions.
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