Ways for The Fulham Shore plc to Respond to Change in Hospitality and Tourism Management

This article discusses the ways by which The Fulham Shore plc can respond to change in the hospitality and tourism management industry. It provides an analysis of the impact of technological advancements on the industry and suggests strategies like optimized scheduling software, virtual reality, and table top tablets to improve the operations of the two major restaurants managed by the group. The article also justifies the implementation of these strategies and their potential impact on the profitability of the restaurants and fulfillment of the objectives of the group.

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Table of Contents
3.1 Analysis based on ways by which The Fulham Shore plc can respond to change. .2
3.2 Development of strategies based on response provided by The Fulham Shore plc.3
3.3 Justification based on the strategies based on response provided to change...........4
References......................................................................................................................6

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3.1 Analysis based on ways by which The Fulham Shore plc can respond to change
The Fulham Shore plc is a group that is known for its distinct operations related to the
growth of restaurant based business operations. The organization has its operations in the
United Kingdom which is mainly driven by the incentivised and skilled entrepreneurs of the
restaurants. The two major restaurants that have been operated by the group include, The
Real Greek and Franco Manca (Fulhamshore.com 2019). The major objective of the
organization is based on the ways by which value of the shareholders can be increased and
the business operations can be improved as well. The Fulham Shore plc has encouraged the
staff, investors and management so that they are able to think of assets that are owned by
them and the nurturing that is required for expansion based purposes (Fulhamshore.com
2019).
The technological developments that have taken place in the environment have been
able to affect the organizations that are a part of the Travel and Tourism based industry. The
technologies have been able to affect the speed of operations of the organizations that are a
part of the industry. Smartphones are considered to be the most important factor that is a part
of the technological development in tourism industry. Different elements of the travel and
tourism industry that are affected by the use of smartphones (Amaro and Duarte 2015).
The various airlines based organizations like, American Airlines, Easyjet and Virgin
Airlines are affected by the use of smartphones. Biometrics based technologies are also able
to affect the travel and tourism based industry of different countries in the world. The
experience of the customers is improved with the help of implementation of biometrics. The
sharing economy based operations are also considered to be important for the travel and
tourism based organizations in the world. The organizations like Uber and Airbnb have been
able to influence the travel and tourism industry. The power of the customers in the travel and

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tourism industry has increased in the past few years (Chen, Huang and Petrick 2016). The
prices that are set for the services are affected by the power of the consumers in the industry.
The Fulham Shore plc group and its operations is also affected by the changes that
have taken place in the industry. The agility of the organization can be increased with the
help of dynamic growth. The technological factors will be able to have a positive impact on
the ways by which the group is able to manage the two major restaurants. The
implementation of new technologies is considered to be a major factor that is able to increase
the speed of operations and satisfaction levels of the customers as well (Fang, Ye and Law
2016).
3.2 Development of strategies based on response provided by The Fulham Shore plc
The proper development of change management strategies is considered to be an
important factor that is able to provide purpose and direction for different activities. The
unique characteristics that are related to the proper implementation of change need to be
outlined before the change has been implemented in an actual manner. The Fulham Shore plc
plans to implement changes in the operations in order to respond to the changes that have
taken place in the external technology based environment (García, Vázquez and Macías
2015).
The group plans to implement the changes with the aim of changing the operations of
the restaurants that are managed. The ways by which changes can fit with the operations need
to analysed by the group. The change based characteristics also need to be analysed by the
group in order to the examine the scope based on proper implementation of the changes. The
effect of change implementation on different stakeholders of the group need to be analysed in
a detailed manner. The major restaurants that are managed by the group include, The Real
Greek and Franco Manca (Gursoy and Sandstrom 2016).

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Scheduling process - The major technology that can be implemented by the
organization is related to the implementation of the optimized scheduling based software and
schedule makers. The scheduling process is considered to be an important part of the
operations of the restaurants that are managed by the group. A weekly digital schedule can be
developed by the managers in order to manage the shift times of the employees (Inkson and
Minnaert 2018). The schedules are mainly based on the availability of the employees,
requests based on time off, staffing related activities. The process of monitoring the sales and
the budgets based on staffing can be affected in a huge manner by the schedules that are
developed by the group.
Virtual reality process - The on-boarding of virtual reality is considered to be a major
part of the trends that are implemented by The Fulham Shore plc can affect new trends
related to the management of employees. The tracking of inventory in a digital way is
considered to be a major strategy that can be implemented by the group. The inventory based
system of the restaurants can be managed in an effective manner with the help of digital
methods. The managers of the restaurants are able to develop schedules that are related to
increasing the levels of efficiency in the operations (Liu and Park 2015). The purchasing
tools that can be implemented by the group will be able to provide major levels of
opportunities to the restaurants to the purchase the inventories in an efficient manner based
on their needs.
Table top tablets - The table top tablets can be implemented in order to replace the
cash registers. This will be able to increase the speed based on the operations of the two
major restaurants including, The Real Greek and Franco Manca (McKercher 2016).

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3.3 Justification based on the strategies based on response provided to change
The strategies that have been developed by the group can play a key role in the ways
by which the operating speeds of the two restaurants operating under the group can be
increased. The implementation of proper technologies is considered to be a major part of the
improvement of the operations of group. The Fulham Shore plc can implement the different
technology based strategies in order to respond to the changes that have taken place in the
external environment (So et al. 2016).
The different changes that have been implemented in the external environment are
considered to be an important part of the technological advancements of the two restaurants
which are managed by the group. The technological changes are considered to be highly
important for improving the profitability levels of the restaurants. The strategies like, proper
management of inventory, management of the schedules of staff and cash management can
play a key role in the ways by which the restaurants are able to operate in a profitable manner
(Inkson and Minnaert 2018).
The strategies are based on the implementation of modern technologies in the
operations of the organization. The restaurants will be able to provide tough competition to
the other organizations in the same industry with the help of proper implementation of
technology based strategies. The group will also be able to fulfil the different objectives that
have been in order to provide maximum values to the shareholders of the organization. The
investment of profits in the new technologies are considered to be an important part of the
ways by which the objectives of the group can be fulfilled (Chen, Huang and Petrick 2016).

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References
Amaro, S. and Duarte, P., 2015. An integrative model of consumers' intentions to purchase
travel online. Tourism management, 46, pp.64-79.
Chen, C.C., Huang, W.J. and Petrick, J.F., 2016. Holiday recovery experiences, tourism
satisfaction and life satisfaction–Is there a relationship?. Tourism Management, 53, pp.140-
147.
Fang, B., Ye, Q. and Law, R., 2016. Effect of sharing economy on tourism industry
employment. Annals of Tourism Research, 57(1), pp.264-267.
Fulhamshore.com 2019. Objectives | Fulham Shore. [online] Fulhamshore.com. Available at:
http://www.fulhamshore.com/objectives/ [Accessed 27 Jan. 2019].
García, F.A., Vázquez, A.B. and Macías, R.C., 2015. Resident's attitudes towards the impacts
of tourism. Tourism Management Perspectives, 13, pp.33-40.
Gursoy, D. and Sandstrom, J.K., 2016. An updated ranking of hospitality and tourism
journals. Journal of Hospitality & Tourism Research, 40(1), pp.3-18.
Inkson, C. and Minnaert, L., 2018. Tourism management: An introduction. Sage.
Liu, Z. and Park, S., 2015. What makes a useful online review? Implication for travel product
websites. Tourism Management, 47, pp.140-151.
McKercher, B., 2016. Towards a taxonomy of tourism products. Tourism Management, 54,
pp.196-208.
So, K.K.F., King, C., Sparks, B.A. and Wang, Y., 2016. The role of customer engagement in
building consumer loyalty to tourism brands. Journal of Travel Research, 55(1), pp.64-78.

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