Tourism & Hospitality Market - Assignment Solution

Added on - 17 Feb 2021

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HospitalityAndTourism market
Table of ContentsINTRODUCTION...........................................................................................................................1RECOMMENDATION...................................................................................................................3CONCLUSION................................................................................................................................4
INTRODUCTIONHospitality as well as tourism sector both have high growth opportunity because they areinterrelated with each others. In this report, Hilton hotel organisation are selected in order to runtheir business activities in hospitality industry. It was established in the year of 1919 and they arerun business activities in global level. Around 570 plus hotel has operated by organisation withalmost 85 countries and across six continents. It has a one of the oldest hotel brand in the world.SPT strategies: Management of Hilton hotels has analyse their potential customers andaccordingly choose market segmentation. By knowing needs and want of clients Hilton hotelsare targeting consumers as well as position their brand feature, benefits etc. in customer's mindeffectively(Wu, 2011).Four P's of marketing:Product:They have diversified services portfolio which are includes variousfacilities like luxury destination, flights, foreign exchange facility, holidays deal,hotel, side tours as well as city escape, cruise, travel facilities, insurance andmany more.Price:In the year of 2017, estimated revenue is 9.140 US dollar billion with netincome of 1.372 US dollar billion.Place:Hilton hotel is a intentional organisation which are provide their servicesin Egypt, Greece, Caribbean, Corfu, Portugal, United state, Italy, UnitedKingdom, India, Peterborough, Spain etc.Promotion:Institution has develop marketing strategies in this they are sponsorPeterborough united football clubs as well as Manchester city. Firm has also takesponsorship of premier league season and many more.Brand awareness: Through various marketing strategies firm has able to build strongbrand image in customer's mind and they are continuously touch with their potential clients forcreate brand awareness at market place. They are organising event at different location to makeproduct recall, it help to save information in clients conscious mind. That help to gain long termmemory related to firm services and when customer are demand product they have go for Hiltonhotels hospitality services(Cuccia and Rizzo, 2011).1
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