Hospitality Business Strategy.

Unit 41- Hospitality Business Strategy
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Table of Contents
Introduction......................................................................................................................................3
Part A:..............................................................................................................................................4
A Stakeholders’ analysis of the group of people or organizations who might have an influence
on, or be influenced by, the activities of your chosen organisation................................................4
A PESTLE analysis of the external factors that influence the strategies of your chosen
organisation......................................................................................................................................6
Analysis of the internal environment and capabilities of your chosen organisation using the
SWOT analysis, the VRIO Framework or McKinsey’s 7s Framework..........................................8
Evaluation of the competitive forces of a given market sector for your chosen organisation using
Porter’s Five Forces model............................................................................................................10
Part B:............................................................................................................................................11
Evaluate the different types of strategic directions available to the organisation. The evaluation
may include using any one of the following:.................................................................................11
Recommend the most appropriate growth platform and strategies through the application of
Ansoff’s Product/Market Growth Matrix......................................................................................12
Applying a range of theories, concepts and models, interpret and devise strategic planning for a
given hospitality organisation. This will involve an explanation of the strategic planning process
in your chosen organisation, and an explanation of the corporate, business and tactical strategic
priorities and objectives.................................................................................................................14
Conclusions:..................................................................................................................................16
References......................................................................................................................................17
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Introduction
Hospitality and Tourist industries is the service industry, which provides accommodation service
to the people. Different hospitality and tourist Industry Company provide different services along
with accommodation so that it is very popular in the world. Hospitality and tourist industries are
restaurant, hotel resort etc. which main work to provide service with a view to earning profit.
Bluebell Lodge is a resort company in United Kingdom. Which is a small medium industry. It
provides accommodation and food services to the people. The company’s main target audience
are family because the resort is formulated according to the preference of the family. In order to
generate it leads and profit the company will take many business strategies. This report will
cover all the business strategy of the company which includes Ansoff’s matrix growth, PESTLE
analysis, making strategies to introduce indoor games, stakeholder’s influence etc.
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Part A:
A Stakeholders’ analysis of the group of people or organizations
who might have an influence on, or be influenced by, the activities of
your chosen organisation.
Bluebell Lodge is a Resort in UK. It is a small medium company. Many stakeholders are
associated with this company. Stakeholder have great influence over the company’s activities.
Basically different organization, group pf people, individual or employees who have interest on
company that means they will have some benefits from the company is called stake holders
(Andriotis, 2017). Organization has to take any sort of decision considering about the
stakeholders. Stakeholders are employees, management, board of directors, government, trade
union and customers etc. Bluebell Lodge Company’ stakeholder have some extent of interest and
power according to their position in the organization.
Stakeholder analysis: Stakeholder can be divided in to two types one is internal stakeholder and
another is external stakeholders. Internal stakeholders are those who are the members of the
organization and have interest in the organization. External stakeholders are those who are not
the members of the organization but have the power and interest in Bluebell Lodge (Jain and
Bowman, 2016). Stakeholder can be
Figure: Stakeholders matrix
Source: (Andriotis, 2017)
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