Hospitality Business Strategy

This report explores the impact of external factors, internal environment, competitive analysis, and strategic positioning in the hospitality business. It focuses on Premier Inn hotel and discusses their mission, vision, objectives, and strategies. The report also analyzes the external factors affecting Premier Inn, such as political, economic, social, technological, environmental, and legal factors. Additionally, it examines the internal environment of Premier Inn, including their strategic capabilities and the resource-based view strategy. The report concludes with a competitive analysis using Porter's 5 forces model and discusses Premier Inn's competitive advantages and threats.