This document provides an analysis of the influence of external environment and internal capabilities on strategic planning in the hospitality business. It covers the application of PESTLE analysis, Ansoff matrix, stakeholder analysis, resource-based view, VRIO analysis, McKinney's 7S framework, and Porter's five forces. The report focuses on the case of Rosewood London, a luxury five-star hotel, and provides insights into strategic planning using different concepts, models, and theories.