Hospitality Business Strategy: SWOT, PESTLE, VRIO and Porter's Five Forces Analysis of Four Seasons Hotel

Hospitality Business
Strategy

Contents
INTRODUCTION...........................................................................................................................................3
PART A.........................................................................................................................................................3
SWOT analysis and its impact on Four Seasons Hotel.............................................................................3
PESTLE analysis and its impact.................................................................................................................4
M1 Critical analysis of macro environment.............................................................................................6
Analysis of internal environment of Four Season Hotel by using VRIO framework.................................6
M2 Critical analysis of internal environment...........................................................................................7
Applying porter's five forces model to evaluate competitive forces.......................................................8
PART B.........................................................................................................................................................9
Apply range of models and concepts, interpret and develop strategic planning.....................................9
Strategic management plan...................................................................................................................10
CONCLUSION.............................................................................................................................................11
REFERENCES..............................................................................................................................................13

INTRODUCTION
Hospitality is described as a connection between a host and a visitor in which the host
expresses kindness and entertains the guests (Ansoff and Et. Al., 2018). The master plan created
with enterprises that provide lodging, transports, and other services to visitors in the hopes of
ensuring a market advantage and accomplishing ultimate objectives is known as the tourism
corporate strategy. It entails a variety of acts and manoeuvres that enable a company to reach
customers, enhance quality, generate money, and maximize shareholder value. InterContinental
London - The O2 is chosen to learn about tourism company strategy. It is part of the
InterContinental Hotel Group's franchise group. The hotel shines out on London's Greenwich
Peninsula. The paper focuses on the use of a suitable basis for assessing the effects of the macro
environment on corporate objectives. It also uses proper concepts to examine the internal climate
and competencies. Porter's Five Forces approach is often used to analyses competitive force
analysis. Finally, some models and ideas are used to aid in the comprehension and development
of a growth strategy for the firm's future aims.
PART A
SWOT analysis and its impact on Four Seasons Hotel
SWOT analysis refers to the concepts that are used to identify an organization's strengths,
weakness, opportunities, and threats. The following is a SWOT analysis of InterContinental
London - The O2's internal factors:
Strengths Weaknesses
 InterContinental London - The O2 is a
lively position that serves to draw huge
crowds and deliver on their
expectations.
 The hotel's greatest strength is its
personnel, who are seasoned, efficient,
knowledgeable, and also have the
confidence to try new things.
 Exorbitant rates for special packages
and other provided services, which are
out of reach for the privileged.
 Another issue of InterContinental
London - The O2 is its low visibility
and limited modern equipment.
Opportunities Threats