Hospitality Business Strategy

Hospitality Business
Strategy

Contents
INTRODUCTION.......................................................................................................................................3
PART A.......................................................................................................................................................3
PESTLE and SWOT Analysis of the organisation and organisation capabilities.....................................3
Analysis the competitive environment using Porter’s five forces model.................................................8
PART B.......................................................................................................................................................9
Strategic direction for the selected organization......................................................................................9
Justify and recommended the most appropriate growth platform and strategies......................................9
Produce a strategic management plan with strategies, objective and tactics..........................................11
CONCLUSION.........................................................................................................................................12
REFERENCES..........................................................................................................................................14

INTRODUCTION
A Corporation strategy can be described as a mixture of all of the decisions made and
behavior taken by the company to achieve its objectives and to protect a competitive advantage
in the market. In fact, the corporate plan determines what requires to be implemented to achieve
company targets, that also ensures that it helps executives make good decisions about recruiting
(and trying to fire) and allocating resources. It's the core of the company as it's the route map that
ultimately leads to better objectives (Jung and Yoon, 2018). Production of a corporate strategy in
the hospitality sector is one of the main organizational processes of hospitality sector. A hotel
management apply business method will reinforce its achievement and failing to implement the
goals of the enterprise. This report based on the Mandarin Oriental International limited which is
a Singapore based international hotel investment and management organisation. It is a part of the
hospitality industry and provides various services in resorts, luxury hotel and residences. In this
report consist of impact of macro environment, internal environment and capabilities of business.
Moreover, apply the Porters five forces model in the context of selected organisation.
Additionally, develop a strategic planning for the selected hospitality business.
PART A
PESTLE and SWOT Analysis of the organisation and organisation capabilities
Macro Environment: An external environment is the situation that occurs in the country
overall, instead of in one industry or market in general. The macro environment typically
encompasses developments in gross domestic product (GDP), inflation, wages and expenditure,
economic and financial policies. In contrast to a based on the performance business community,
the microeconomic-environment is considered equivalent economic cycle.
PESTLE Analysis: The PESTEL analysis is a tool designed by Harvard Professor
Francis Aguilar to perform a comprehensive environmental assessment of any industrial sector
for which knowledge is collected. This is a significant step in essentially creating a plan that can
manage the market efficiently to improve the probability of survival and performance of a
business. PESTEL is an amalgamation of initials of various factors that affect not only but the