Hospitality Business Strategy

Hospitality business
strategy

Table of Contents
Hospitality business strategy...........................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PART A...........................................................................................................................................3
Stakeholder’s analysis.................................................................................................................3
Pestle analysis..............................................................................................................................4
Critical analysis of macro environment to determine strategic management decision................5
Analysis of internal environment.................................................................................................6
Internal environment to assess strength, weakness of company internal capability and structure
.....................................................................................................................................................6
Porter’s Five Force model...........................................................................................................8
Appropriate strategy to enhance competitive edge and market position.....................................8
PART B...........................................................................................................................................9
Different types of strategic directions..........................................................................................9
Recommend suitable growth platform.......................................................................................10
Strategic planning......................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The business strategic of hospitality management aid in creation towards innovative
environment so that they can operate or accomplish its long term vision of goal. They serve
several perspective of different vision of industry (Ahmad, 2018). It will contributes in fulfilling
real specific status or purpose within industry. Here the hospitality strategy leads to aim optimum
approach of work by implementation of different perspective role of business model in
organisation. It will update level of competitive edge. Most of the strategy are associated with
updating branding name in order to enhance customised value towards excellence achievement
in operational services. In terms of good citizen towards corporate to deliver more productive
value. The chosen organisation in this report is easy Hotel Milton Keynes. This is formed in
parts of UK, mainly deals in services like 3 and 5 star luxury hotel. The report aims towards
highlighting several topic such as Stakeholder’s analysis, Pestle analysis, Critical analysis of
macro environment to determine strategic management decision, Analysis of internal
environment, Internal environment to assess strength, weakness of company internal capability
and structure, Porter’s Five Force model, Appropriate strategy to enhance competitive edge and
market position, Different types of strategic directions, Strategic planning, Recommend suitable
growth platform.
MAIN BODY
PART A
Stakeholder’s analysis
Stakeholder always required as well as demand as per its understanding in order to getting
responded from the organisation (Chhetri and et.al., 2017). They as associated with the aspect of
stakeholder management. The ultimate aim of the stakeholder management is to defend entity
from harm due to numerous effect in the form of stakeholder activity. Here most of the
techniques are linked with stakeholder analysis with consultation. examining issue,

communication strategy in respect of formal contracts that is written as per agreements in order
to support utilisation by organisation. Stakeholder mainly refers to group among industry of
hospitality, where all different types of stakeholders gets associated in process of development. It
will count as lenders, investors, developers, operators and key participation within the industry of
hospitality (Ebersberger, 2021). This will came into the effect by the aid of stakeholder so that
sustainable development will generate and share optimum value to shareholder so that they can
easily understand as well as implement sustainable application with duly principle by use of
value chain.
 First principle highlight so that it will indentify actual need of stakeholder with their full
interest. This will facilitates in decision making process in organisation.
 Second principle mainly refers to associated with the communication need among hotel
stakeholder. Whereas it has been seen proper engagement of stakeholder that is essential
in order to reduce level of disputes and employee conflicts.
 Third principle concern with appropriate idea that count some point of difference through
stakeholder involvement. This will some sought of different in the structure unofficial
way in order to contact with form of direct in performing advertisement.
 Fourth principle is linked with the overall importance in hotel by maintain balance of risk
through which several types of stakeholders that are associated with impartially way. It
will benefit to recognise actual need in public, private cooperation by addressing line of
risk elimination goal and then linked with cooperation of organisation.
Pestle analysis
Here the analysis of Pestle will associated with in terms of political, economic, social,
technical, legal and environment elements. It is also beneficial in company existing and future
changes with respect to industry of hospitality (Ezeh, 2017). This will majorly influence on easy
Hotel Milton Keynes business operations. The analysis of Pestle will facilitates overall explores
in terms of broad environment impact through which easy Hotel Milton Keynes can easily
accomplish its operational function. As per easy Hotel Milton Keynes, Pestle analysis covers
following objective-
Political factor- The factor of political aid in operating with reference of rules as well as
regulation of easy Hotel Milton Keynes as per government directions. This will change