Hospitality Business Strategy: Analyzing Macro and Internal Environment for The Tower Hotel London

Hospitality business
strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................4
Applying appropriate frameworks analyse the impact and influence of the macro environment
on a given organisation and its strategies....................................................................................4
Critically analyse the macro environment to determine and inform strategic management
decisions......................................................................................................................................5
Analyse the internal environment and capabilities of a given organisation using appropriate
frameworks..................................................................................................................................6
Critically evaluate the internal environment to assess strengths and weaknesses of an
organisation’s internal capabilities..............................................................................................8
Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector
for an organisation......................................................................................................................8
Devise appropriate strategies to improve competitive edge and market position based on the
outcomes.....................................................................................................................................9
Produce a strategic management plan that has tangible and tactical strategic priorities and
objectives..................................................................................................................................13
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
The hospitality sector based business strategy is one of the finest ways to develop
effectiveness in major operations (Ahmad, Bakar, and Ahmad, 2018). It is one of the key roles of
a business to focus on development of business strategy to develop healthy and effective
planning. In order to lead the competition it is necessary for all major national and international
companies to increase chances of competitive development by develop strategic actions and
choices. In this project example of The Tower Hotel London is taken into consideration which
is one of the topmost luxury hotels in United Kingdom. Tower Hotel London was founded in
the year 1973 and is known for its world class hospitality services. The hotel has 801 rooms
which are dedicated to provide effective luxury environment to guests who visit the hotel. This
project will analyse macro environment in order to deliver effective practices related to
organisational strategies. The project will also include key explanation of internal environment
and capabilities of an organisation with help of major frameworks. This report will include
analysis of Porter's five forces model in order to develop key and systematic approach at the
marketplace. The project will also apply range of theories and

MAIN BODY
Applying appropriate frameworks analyse the impact and influence of the macro environment on
a given organisation and its strategies
The analysis of macro environment is most essential for a company in order to evaluate
major external factors associated with the business. In order to move ahead of its competitors, it
is necessary for a company to develop focused and major approach related to macro environment
(Altin, Koseoglu, and Riasi, 2018). The PESTLE analysis is major framework which is used by
The Tower hotel London to develop systematic operations. The PESTLE analysis of Tower hotel
is mentioned below:
 Political factors-The political factors are playing a key role in increasing chances of
conducting ethical business. Government of United Kingdom's major policies and plans
are followed by The Tower Hotel in order to perform systematic and precise operations.
Most of the companies focus on development of political factors in order to increase
chances of competitive development. Brexit is one of the major factors which has
impacted on functioning of The Tower Hotel London.
 Economic factors- Economic factors are related to key inflation, deflation and recession
rates which are prevailing in the economy. The major economic factors also include
monetary policy framed by government of United Kingdom. It is one of the major roles
and responsibilities of management of The Tower Hotel to develop focused operations
according to dynamic economic marketplace in order to lead the competition.
 Social factors- Social factors are related to social cultures and traditions which are part
of society. They also play an important role in increasing chances of taking care of wants
of society (Bokareva, and Yudina, 2020). The Tower Hotel London performs analysis of
social factors which are important for development of key approach at the marketplace.
 Technological factors- The technological factors include application of various
information and technology based factors which helps in performing quick and accurate
operations. It is one of the major roles and responsibilities of IT department of The Tower
Hotel London to analyse major Technical factors like decision support system,
knowledge information system and customer relationship management software in order
to develop systematic approach.