Hospitality Business Strategy Plan Report

Hospitality Business
Strategy Plan Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAINBODY....................................................................................................................................1
TASK 1............................................................................................................................................1
P1. Adopt the proper model and examine the impact and effect of macro environment on
Hotel InterContinental Group Plc and its strategies....................................................................1
TASK 2............................................................................................................................................6
P2. Examine the internal environment and capability of InterContinental hotel using
appropriate framework................................................................................................................6
TASK 3............................................................................................................................................9
P3. Applying Porter’s five foreces model and evaluate the comeptive forces of a given market
sector for InterContinental..........................................................................................................9
TASK 4..........................................................................................................................................11
P4 apply a range of theory and model and interpret and device strategic planning for
Intercontinental hotel................................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
An organisation form business strategy for their company which define them the set of the
actions that act as the roadmap for them in order to achieve the particular strategically goals and
securing the competitive position in the market. It has been found that the hospitality industry is
experiencing huge competition and in order to take competitive advantage and for acquisition
and retention of the customer following assignment creates the strategically hospitality
management report of Hotel InterContinental Group Plc which is the largest hospitality business
in the world. Strategically hospitality business report outline the roadmap that should how
business should operates in order to get the desired goals that is market expansion and market
survival. Moreover, in hospitality industry, business strategy is a combination of proactive action
of Hotel InterContinental Group Plc. Therefore, following report outline the key issues which are
being encountered by the InterContinental Group Plc while planning which involved analysing
of the internal and external analysis of environment along with the industry analysis in order to
come across the suitable jurisdiction to frame effective business strategy. At the end, report also
creates a strategic management plan which has tangible and straregical prototype of the business.
MAINBODY
TASK 1
P1. Adopt the proper model and examine the impact and effect of macro environment on Hotel
InterContinental Group Plc and its strategies.
The InterContinental Hotel Group (IHG) is a real tourist destination in the UK. Room number is
836,000, the largest hotel company in the world, with more than 15 landmarks at 5,600 hotel
rooms worldwide. IHG takes the form of lighting, owning or owning third-party hotels. IHG
distinguishes its products from the competition by creating unique scenarios for almost every
customer. Encouraging employees to go the extra mile creates recurring customers and
trustworthy brand attorneys (Tsai, Linliu and Chang, 2021).
Vision and mission of company
IHG hotel has the vision to provide the true hospitality experience to every guest and prove
themselves as the best hotel destination place in the UK with the lucrative service that help them
to provide better customer service to the guests. In that sense the mission of hotel is to provide an
extremely remarkable customer service to the guest that will would help them to provide that
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service that separated its product and service offering from other brand not within the UK but
across the world.
Strategic intent and strategically goal
InterContinental Hotel formulate the business strategy for the business operations in order to
conduct the business operations in the systematic manner that support them to being competitive
and people one of the best hospitality service provider across the world. The strategic goal can
be understood as the basis of a strategic management process. It means a purpose, an
organization trying to achieve it. The report, which provides an overview of the guidelines for
the organization, will lead to an overview over time. It aims to find a balance between internal
resources and strengths and opportunities and external threats. This mind-set will lead to greater
emphasis on available resources and opportunities (Line, Cho and Hair, 2021). The strategic goal
is to help managers focus on developing new skills to use future opportunities. For effective
business straregy IHG need to analyse the business environment which help them take on
sustainable position in the marketplace. to examine the external or macro environmental factor
they can use PESTEL analysis which help them to examine the external environment factor on
their business strategies.
PESTEL analysis of InterContinental Group Plc.
Political-
Political factors have a major impact on the stability and long-term performance of the
Intercontinental Hotels Group, PLC. In international forums, increasing the company's sensitivity
to changing political climate in the country. Currently, the Intercontinental Hotel Group
companies in different countries, each with its own political differences. Growing tensions and
instability in the global political arena will affect the growth of the gold sector, and reduce the
chances of growth ahead of the Intercontinental Hotels Group, PLC. The acquisition of a higher
tax rate, which will have a direct impact on the profitability of the Intercontinental Hotels Group,
PLC. Higher tax rates affect international trade, it is one of the largest suppliers (Kumari, 2021).
UK is one of the most stable country globally, government agencies support the development of
tourism and hospitality. In addition, UK is considered a safe haven in the tourist industry and
wants to build a country Safe target image and increase the number of interested visitors to visit
around the world by providing safety and security. Moreover, there are no sever impact of Brexit
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