Business Strategy in Hospitality Industry

BUSINESS STRATEGY

Table of Contents
INTRODUCTION ...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
Apply macro environment on given organisation ...................................................................................3
Critically analyses hospitality macro environment..................................................................................6
TASK 2 .........................................................................................................................................................6
Analyze internal environment and capabilities using appropriate framework........................................6
Critically evaluate internal environment assessing strength and weakness of firm internal capabilities,
structure..................................................................................................................................................9
TASK 3 .........................................................................................................................................................9
Applying porter’s five forces model for evaluating competitive forces of gives sector...........................9
Devise appropriate strategies to enhance competitive edge and market position based on outcomes
...............................................................................................................................................................10
TASK 4.......................................................................................................................................................11
Applying range of theories, models and concepts for devise strategic planning ..................................11
CONCLUSION.............................................................................................................................................15
REFERENCES ..............................................................................................................................................17

INTRODUCTION
Hospitality business strategies performs an essential function in hospitality sector as its
benefits hospitality business industries to create revenues as well as more profits by enhancing
their potential of working (Shulga, Busser and Bai, 2021). There are several business strategies
that could be used by company for handling with different issues along with tactics in a
systematic manner so that it they will be able to accomplish with their competitive advantage and
profits and could be able to deal with competition which is present in markets. As business
strategies that are implemented by hospitality industries service providers so that hotels will be
able to carry a constant success by having effective enhancement it in terms of accomplishing
their objectives which are planned through strategies. This report is based on business strategy of
hospitality business in Conrad Hotels and resorts which is an international company of Highly
effective luxury hotels along with having resorts that is operated and carried up by Hilton. This
report includes analysis of influence and impact of macro environment in company along with its
strategies, analysis of internal surroundings and potentials with different frameworks, porter's
five forces models with the evaluation of competitive forces, range of theories and models along
with interpretation of strategic planning along with its conclusion.
TASK 1
Apply macro environment on given organisation
Macro environmental aspects are considered to be different factors that have a direct impact
on performance of hospitality service in terms of their profit along with we get influenced from
their working culture also (Childs and et. al., 2021). As in terms of Conrad hotels and resorts
various external environment analysis that are explained through different frameworks are as
follows:
PESTEL analysis:
It is basically said to be external analysis that could impact along with influence productivity
of Cornad hotels that are explained as follows:
 Political factors: There is political stability in country that becomes an important factor
as hotels reach to cope up with different political situation in various countries which

they are carrying out the business (Lin and Ottenbacher, 2020). As Cornad hotels
performs their business practices in various countries which are exposed to different
political risks. It carries strength of high amount of political stability in countries that
could be beneficial for hotel to carry out their business practices. Along with weakness of
different political risk that are present according to countries government regulations. Economic factors: As factor creates and impact on hotel and health factors in different
ways as these aspects are under in control of business along with their effects revenues of
hotel business. There is opportunity to grow in markets by carrying out business
practices. Along with there is a weakness of various factors in terms of rates that are
interest rate, inflation rate that could affect business practices of hotel in a particular
country. Social factors: As Cornad hotels and resorts are generally known for their international
customer’s visitors company. As its finances is affected through various social factors
such as lifestyle population and other (Crespí-Cladera, Martín-Oliver and Pascual-Fuster,
2021). This factor helps in building a diverse portfolio of carrying out international
business practices in hotel industry. Along with it becomes difficult for Cornad hotel to
identify customer’s requirements along with different growth rates so that their
demographics could be affected. Technological factors: There is a regular improvement in technology which is available
in competitive business practices of Cornad hotel and resource that should be upgraded
by them for improving their value proposition towards customers. There is strength of
various technological advancement which could be used by hotel to improve their
services. Legal factors: As there are different laws along with regulations of various countries that
could affect hotel practices of Cornad hotels. As there are complex employee laws along
with different legal frameworks which could be used by hotel to attract interventions of
government and its business practices. it carries a strength for following various legal
rules and regulations under their terms.
 Environmental factors: As these aspects of Cornad hotels are basically sophisticated in
terms of prevention of environment and its surroundings. It has a strength of having a
regular check on particular waste management of as a business practice. Along with