Factors Influencing Consumer Behavior in Hospitality Industry

This presentation explores the different factors that influence consumer behavior and attitudes in the hospitality industry. It discusses how consumer trends are changing due to the impact of digital technology and analyzes the emerging trends in consumer behavior. It also provides insights into the changing factors and driving trends in the hospitality industry.

Table of Content
– Introduction
– Different factors that influence consumer behaviour and attitudes
– How consumer trends are changing due to the impact of digital technology
– How various factors are changing and driving trends in hospitality
– Critical analysis of emerging trends in consumer behavior
– Conclusion

Introduction
Consumer behavior is explained as the way in which customers or group of people
buy, use and even dispose the ideas, goods and services for the purpose of fulfilling
personal needs and wants. It is mainly seen in the behavior of customers at the time
of purchasing any of the products from the market. In present scenario, it is
necessary for industries to formulate proper strategies for the purpose of sustaining
within the market for longer period of time.

Different factors that influence
consumer behaviour and attitudes
Consumer behaviour is way which helps to determine the action taken by consumer
while purchasing any of the products from marketplace. It is helpful for business
organisation because it easily helps to determine that what are the basis
requirements of customers from company.

Cont.…
There are number of factors which influences the consumers buying behaviour and
they are categorized below:
– Cultural
– Social
– Personal factor
– Psychological factors

How consumer trends are changing due
to the impact of digital technology
In this modern era, digital technology has been one of the important source of
collecting information for young generation. It helps classify the hotels and services
with the help of customers as proper reviews are explained in it. With the help of
digital technologies, expectations of customers are increasing day by day and that is
the main reason that hospitality industry need to keep themselves up to date. In
addition, customers can easily select the hotels or restaurants according to there
estimated budget.

Cont.…
Some of the customers tendency which has directly affected the hospitality
industry are explained below:
– Technology
– Increased focus on care centres and spa
– Catering to high class
– Increased promotions

How various factors are changing
and driving trends in hospitality
Hospitality industry is changing day by day and reason behind all of this is buying
ability of behaviour. Hotels and restaurant are required to deliver the facilities
which customers want for sustaining the market position. Digital technologies are
helping to understand the needs of customers as they can collect the data with the
help of search engine. In addition, hospitality industry can keep themselves updated
in the market and even it can help them to attract more customers.

Critical analysis of emerging trends
in consumer behavior
Emerging trends have changed the life of hospitality industry where it can be easily
found that what customers are willing from the industries. Customers are ready to
spend higher amount of money for better experiences . Also, it gives the chance to
hotels industry that how they can improve themselves in future period of time. But,
it has negative impact too, as it directly enhances the overall expenses which create
problem for people during the recession period.

Cont...
It is said that consumers are directly affected from the technologies which they uses
for promotional work and secondly catering services do plays crucial role in many of
the segments because there are the customer who mainly checks food facilities in
any of the hotel and because of that it is one of emerging within the market of
hospitality industry.

Conclusion
It can be concluded from the above file that customers within the hospitality sector
plays the crucial for sustaining the business within the marketplace. There are various
factors which influences the decision making of customers. For the purpose of
betterment, it is necessary for market researcher that they must be able to formulate
proper plans and policies which can help to attract new customers towards industry
easily.

References
 Bharwani, S. and Jauhari, V., 2017. An exploratory study of competencies
required to cocreate memorable customer experiences in the hospitality
industry. In Hospitality Marketing and Consumer Behavior (pp. 159-185).
Apple Academic Press.
 Bhushan, S., 2019. Design thinking in hospitality education and research.
Worldwide Hospitality and Tourism Themes.

Thank You