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Hospitality Consumer Behaviour and Insight : Assignment

   

Added on  2021-02-20

11 Pages3819 Words217 Views
Hospitality Consumer Behaviour andInsight

Table of ContentsINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................1P1 Factors influencing consumer behaviour and attitudes:.........................................................1P2 Change in consumer trend:.....................................................................................................2LO2..................................................................................................................................................3P3 Stages of customer decision and mapping the path:...............................................................3P4 Path to purchase and understanding decision making:...........................................................4LO 3.................................................................................................................................................5P5 key difference of hospitality in context to b2b and b2c..........................................................5P6 Approaches of Market Research:............................................................................................6LO4..................................................................................................................................................7P7 Different stages of decision making process:.........................................................................7CONCLUSION:...............................................................................................................................8REFERENCS...................................................................................................................................9

INTRODUCTIONConsumer behaviour refers to the study carried out by the individual or the group whichaims to create the strategy associated with the sales and purchase of the organization. Use of itsgoods and services which can help in the generation of the change in the strategic formulation tobring out the customers to achieve the outcomes in the organizational context. J.W Marriott is a hospitality multi brand organisation which deals in the hospitalitysector. It was founded by J. Willard Marriott, it is widespread around the world with the revenuegeneration of around $20 Billion. It was ranked as top 33rd hotel worldwide.This study includes various factors that influences hospitality consumer behaviour andattitudes, it defines the ability to map the path to purchase in hospitality context, researchundertaking decision making processes, evaluation of markets influence on decision makingprocesses.LO1P1 Factors influencing consumer behaviour and attitudes:Factors which influence the consumer behaviour and attitudes which are changing thetrends in the hospitality industry are:Cultural factor:Cultural factors which are affecting the marketing trends which can change thecultural effect which helps in improving the source and ways to compete with the differentmarketing trends which help in flourishing the business opportunities, various ways throughwhich cultural diversity reflects like appointing members of various cultures which can reflectcultural diversity which can cope up with the cultural diversity and aims for better working ofHotel J.W Marriott. Marketing trends which reflects the opportunities which can reflect thecultural diversity which can help the Hotel J.W Marriott to evaluate the diversity and makenecessary changes in the growth of the Hotel J.W Marriott. Group influence of the varioussectors can improve the stability of the firm which helps in the consumer behaviour and changein attitude of the consumers which helps in improving the consumer base for Hotel J.W Marriott.Social factor: Social factors which can affect the marketing trends of Hotel J.W Marriott are notmeeting up the requirements as per the needs of the customers there are many customers in thesociety with different cultures and beliefs which can affect the mindset of the consumers andchanges the trends of Hotel J.W Marriott. Social factors changes the mindset of the customersand can help in the development of the Hotel Marriott(Altinay, Paraskevas and Jang, 2015).1

Social factors reflects the thinking and cultural background of individual. Social culture canaffect the mindset which can affect the growth rate and marketing strategy of the hotel. Socialideology generated by the reviews from the social platform can affect the mindset of theconsumers regarding the Hotel reviews can be changed which can directly affect the hotelindustry as the customers can vary(Al-Janabi and Mhaibes, 2019).Personal Factor: Personal Factors which can affect the consideration of the personal beliefsdepends on liking and disliking of the individual which can affect the consumers behaviour.Personal liking depends upon the mood of the individual which can affect the Hotel industry.personal behaviour are ones liking and disliking, If the personal satisfactions are not met theywill affect the growth and profitability of the industry. Psychological Factor: This depends on the psychology of the individuals which can be affectedby various means like personal behaviour can be changed through use of social media or anygroup of friends which can affect the thinking. This is caused by the response of stimuli which isgenerated by the things which we hear it is affected by the change in the mindset of the peoplevarious advertisement can also affect the thinking and behaviour which will affect hotel.P2 Change in consumer trend:Customer trend changes with a very short span of time. There are trends which needs thescenario of the hospitality industry. J.W. Marriott has affected the development of the technologyin the hotel industry(Dileep and Mathew, 2017). As the technology has advanced there must bevarious technological updated winch must be advanced in the hotel industry which can attract thecustomers which helps in the benefit generation to the industry various technological updatessuch as the central light regulations, regulating various smart appliances with the help of tabletsor smart gadgets which can keep the comfort of the customers can help in the profit generationof the customers. Various social media platform can affect the ratings of the industry whichcan either help in the profit generation of the industry. Blogging affects the industry as there aremany false reviews which can affect the company in the relevant context. Advertising andmarketing strategy can help in the bringing the organisation with more of the customers whichcan help in the profit generation of Hotel J.W Marriott which can bring a greater customer base.Good customer experience will gain more of the profitability to the Hotel Marriott.Advertisement done on online platform can help the firm with the improved results and can helpin the bringing the profit generation of the Hotel Marriott. Technical advancement can help in2

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