Hospitality Consumer Behaviour and Insight

Hospitality Consumer
Behaviour and Insight

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Covered in PPT...........................................................................................................................3
TASK 2............................................................................................................................................3
P3 Stages of consumer decision making journey and map a path towards purchasing..............3
P4 Importance for marketers to map a purchase path and understand consumer decision
making.........................................................................................................................................4
TASK 3............................................................................................................................................6
P5 Compare and contras the difference between B2B and B2C decision making.....................6
P6 Different approaches and methods of market research..........................................................6
TASK 4............................................................................................................................................8
P7 How marketers influence the stages of decision-making process.........................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
In hospitality industry consumer behaviour shows a manner by which customers choose,
buy, utilise as well as discard their ideas, products and services for the purpose of satisfying their
needs and demand. These terms shows users behaviour at marketplace which impacts on
consumer desires towards buying behaviour. This is affected through several forces which
should be needs to interpret by the marketers to attract large number of people and encourage
their purchasing behaviour. Travelodge UK is chosen in this report which is a private company
operate in hotel industry throughout in UK. Under this report discuss about the numerous factors
which impacts on the behaviour of persons such as cultural, social, personal as well as
psychological factors. Also, discussed the stages of purchasing decisions of consumer as well as
contrast the difference between B2B and B2C decision making process in hospitality industry.
Also analyse market research and developmental plans to influence users behaviour.
TASK 1
Covered in PPT
TASK 2
P3 Stages of consumer decision making journey and map a path towards purchasing.
Decision making procedure of consumers involves many steps which starts with the need
identifications and ends with making final decisions of buy (Liu2017). This will assists
marketers to analyse the elements which influence the customer behaviours at a time of decision-
making that helps in produce goods and services in market and attract more buyers towards
them.
Model of hospitality consumer decision-making:
There are various steps which includes in the process of decision making towards the
customers. Travelodge UK needs to follow a model to understand the all stages that are
considered as follows: Problem recognition: It is the first step of purchase process in which the needs or motive
of individuals which are required to satisfy their needs to solve these problems.
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