Hospitality Consumer Behavior and Insight

Hospitality Consumer
Behavior and Insight
(LO1)

Content
 Introduction
 Influence of various factors on consumer behaviour and attitude
 Changes in consumer trends due to digital technology
 Analysis of cultural, social, personal and psychological factors
 Critical analysis of emerging trends
 Conclusion
 References

Consumer behaviour is the way in which customers select, purchase, use and
dispose off ideas, goods and services in order to satisfy their needs and
wants. These are basically the behaviour of consumers in the marketplace
that are influenced by their motives behind making any purchases in the
market. Consumer behaviour is affected by various factors that should be
well understood by the marketers so as to attract customers and influence
their buying behaviour.
Introduction

Influence of various factors on consumer
behaviour and attitude
Consumer behaviour in hospitality industry is the study of the factors
that influence the choice of restaurants, hotels and the kind of
services that customers want. It includes understanding the needs
and wants of customers, how much they are willing to pay and how
they finalize their buying process.