Hospitality Consumer Behaviour and Insight (Doc)

Added on - 21 Feb 2021

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Hospitality Consumer Behaviourand Insight
Table of ContentsINTRODUCTION...........................................................................................................................1P1) Study various cultural, social, psychological and personal factors which influenceconsumer behaviour in hospitality context...............................................................................1P2) Discuss how consumer trends are changing due to impact of digital technology................4P3) Throw-light on the various stages of decision making journey and map a path topurchasing for Hilton..................................................................................................................5P4) Focus why it is essential for marketers to map a path to purchase and understandconsumer decision making in hospitality sector.........................................................................6P5) Focus on comparison between B2B and B2C.....................................................................7P6) Examine distinguish approaches to market research and ways adopted for betterunderstanding decision-making process.....................................................................................8P7) Examine the of role of marketers on hospitality decision-making process..........................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONHospitality industry is a broad concept within service industry. It covers theme parks,transportation, restaurants, lodging and so on (Altinay and Taheri, 2019.). They study externalenvironment and make changes accordingly in order to satisfy emerging needs and wants of thecustomers in intense competitive world. By providing quality services to the client positiveimage is build in the mind of the consumers which push to visit the same place again and again.This report is based on Hilton which is located in Tysons Corner, United States. This leadingcompany came into existence in the year May 31, 1919 by Conrad Hilton. This report coverssocial, cultural, psychological factors impacting consumer behaviour and attitudes withinhospitality industry. Throw-light how consumer trends are fluctuating due to emerging digitaltechnology in positive or negative way. Numerous stages of decision making journey is studiedso that best results can be achieved accordingly. Deep analysis is done in context of marketers tounderstand the importance of map a path to purchase and understand consumer decision makingin hospitality sector.P1) Study various cultural, social, psychological and personal factors which influence consumerbehaviour in hospitality context.Covered in PPTP3) Throw-light on the various stages of decision making journey and map a path to purchasingfor Hilton.In open market place Consumer decision making stages mentioned below:Pre-purchase:For making a decision regarding pre purchase of goods customer undergodifferent level which are as stated as under:Need recognition: Before purchasing the product from the market they investigate needfor the product in open market place. By doing the quarries related to the product can beovercome and best decision can be taken.Searching and gathering information:Client take feedbacks from friends, relatives,other customers review and make comparison study them deeply. All benefits anddisadvantages are studied and analyse weather it is standing on it's expectation level ornot.1
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