This report discusses the factors influencing consumer behaviour in the hospitality industry, the impact of digital technology on consumer trends, and the stages of the consumer decision-making journey. It also compares the B2B and B2C decision-making process in the hospitality industry. The report is based on Hilton Hotels and Resorts, a multinational brand of full-service hotels and resorts.

Analyze digital tech's effect on hospitality consumer trends, map purchasing path, compare B2B/B2C decision-making.

Factors influencing consumer behaviour in hospitality industry

Hospitality Consumer Behaviour and Insight

This report discusses the impact of cultural, social, personal and psychological factors on consumer behaviour in the hospitality industry. It also explains the stages of consumer decision-making journey and the importance of mapping a path to purchase. The report differentiates between B2B and B2C decision-making processes in the hospitality industry. Various approaches to market research and methods of research used for understanding the decision-making process are evaluated. The report is based on Hilton Hotels and Resorts as the primary organization.

Leadership Management

Data Science and Big Data

This report analyzes the various factors that influence consumer behavior in the hospitality industry, such as cultural, social, personal, and psychological factors. It also examines how digital technology is changing consumer trends and the stages of the consumer decision-making journey. The report evaluates different forms of research to understand the influence on the hospitality industry and the differences between B2B and B2C decision-making processes.

This document explores the factors that influence consumer behaviour and attitudes in the hospitality industry. It also discusses the impact of digital technology on customer trends and examines the stages of the consumer decision-making journey. The document further compares the B2B and B2C decision-making processes and evaluates different approaches to market research. Finally, it explores how marketers can influence the different stages of the hospitality decision-making process.

Languages and Culture

This report explores the factors, trends, and decision-making process that impact consumer behavior in the hospitality industry. It discusses the cultural, social, personal, and psychological factors that influence consumer behavior. It also examines the changing consumer trends due to the impact of digital technology. The report evaluates the stages of the consumer decision-making process and the importance of mapping a path for consumer buying decisions in the context of the hospitality industry. Additionally, it explains the difference between consumer decision-making processes based on B2B and B2C. Finally, it discusses research methods and approaches to understand the decision-making process and how marketers help in influencing consumer decision-making.

Understanding Consumer: Factors, Trends, Decision Making Process

Professional Development