This report analyses the factors influencing consumer behaviour in the hospitality industry, the impact of digital technology, decision-making journey, and path to purchase. It provides insights on Whitbread Plc, a UK-based multinational hotel. The report also evaluates the emerging trends and the importance of mapping the path to purchase for understanding the decision-making process of customers.

Explore the factors influencing consumer behaviour in hospitality, the impact of digital technology, decision-making journey, and path to purchase. Get insights on Whitbread Plc.

Consumer Behaviour and Insight in Hospitality | Desklib

Hospitality Consumer Behaviour and Insight (L5) (Distinction Criteria)

The report discusses the factors influencing consumer behaviour and attitudes in the hospitality industry, including cultural, social, personal, and psychological factors. It also explores the impact of digital technology on consumer trends and maps the path to purchase. The report evaluates the decision-making process in B2B and B2C contexts using specific hospitality examples.

Languages and Culture

Hospitality Consumer Behaviour and Insight

This report discusses the impact of various factors on customer attitudes and behaviour in the tourism industry. It also explores how digital technology is changing customer trends, the stages of the customer decision-making journey, and the importance of mapping a path to purchase for marketers. Furthermore, it compares the differences in hospitality decision-making processes between B2B and B2C.

Tourism Consumer Behaviour and Insight: Factors Influencing Customer Attitudes and Behaviour

The Hospitality Experience

This report explores the factors influencing consumer behavior in the hospitality industry, including psychological, social, cultural, and personal factors. It also discusses the impact of digital technology, stages of decision-making, and research methods. The report evaluates how marketers respond to consumer behavior and provides relevant examples from the hospitality sector.

Ateneo de Manila University

Marketing Research

This article discusses the various factors that affect consumer behaviour in the hospitality industry, including cultural, social, personal, and psychological factors. It also explores how digital technology is changing consumer trends and the stages of the consumer decision-making journey. Additionally, it emphasizes the importance of mapping a path to buy and realizing consumer decision-making. The article also includes a comparison of the hospitality decision-making procedure in the context of B2C and B2B.

Oxford Brookes University

This report discusses the factors influencing consumer behaviour and attitudes in the hospitality industry, including personal, cultural, social, and psychological factors. It also explores the impact of digital technology on consumer trends and decision-making process. The report evaluates how marketers respond to the decision-making process with relevant examples and compares and contrasts the B2B and B2C decision-making process in the hospitality industry.

Hospitality Consumer Behaviour and Insight (L5) (Distinction Criteria)

Hospitality Consumer Behaviour and Insightlg...

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Hospitality Consumer Behaviour and Insightlg...

Hospitality Consumer Behaviour and Insightlg...

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Hospitality Consumer Behaviour and Insight

Tourism Consumer Behaviour and Insight: Factors Influencing Customer Attitudes and Behaviour

Hospitality Consumer Behaviour and Insight

Hospitality Consumer Behaviour and Insight

Hospitality Consumer Behaviour and Insight

Tourism Consumer Behaviour and Insight (L5)