Hospitality Consumer Behaviour Insight

Hospitality Consumer
behavior Insight

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
Task1....................................................................................................................................................3
P1 Investigate the different cultural, social, personal and psychological factors that influence
consumer behavior and attitudes within a hospitality context.........................................................3
P2 Explore how consumer trends are changing due to the impact of digital technology................4
TASK2..................................................................................................................................................5
P3 Examine the stages of the consumer decision- making journey and map a path to the
purchasing for a given hospitality service........................................................................................5
P4 Explore why it is important for marketers to map a path to purchase and understand consumer
decision- making in the hospitality sector........................................................................................6
TASK 3.................................................................................................................................................7
P5 Comparison of B2B and B2C regarding the decision making in the hospitality sector.............7
P6 Evaluate the different approaches to market research and methods of research used for
understanding the decision-making process.....................................................................................9
TASK4................................................................................................................................................10
P7 Evaluate how marketers can influence the different stages of the hospitality decision-making
process giving specific hospitality examples.................................................................................10
CONCLUSION..................................................................................................................................11
REFERENCES...................................................................................................................................12
Books and journals.........................................................................................................................12

INTRODUCTION
In current business era, it is identified that hospitality industry is changing regularly which is
impacting to organization. this sector is providing number of services to customer which include
accommodation, lodging, car parking, events hosting etc. a consumer behavior insight can be
defines that function which is related using appropriate ways which will helps in performing
function in order to satisfy needs and requirements of customers and helps in achieving business
objectives. In relation to current report of is based on study of Hallmark Hotel. It is group of hotel
which is headquartered in United Kingdom. Under this report there is discussion about various
factors which are related to perform of function and use of customer behavior to achieve business
objectives. These is also use of number of factors which are comparison between B2C & B2B and
different approaches & methods of market research.
MAIN BODY
Task1
P1 Investigate the different cultural, social, personal and psychological factors that influence
consumer behavior and attitudes within a hospitality context
Business environment can be defining as that function which is related to use of those
function which impact on performer if business activities a will helps in achieving business
objectives. This is analyzed that there are number of factors which can be use to achieve business
objectives and has to management in order to maintain profitability level in this. Some of these
functions are discussed below:
Cultural factors- This is most prominent factors which is related to organization function
and customer decision. In context of this, culture include number of factors which are shared
belief’s, religion etc. This is essential for organization to use them and achieve business objectives.
For instance, there are different type of culture which helps in organization in performing their
function and using them according to needs and requirements. This is helps in changing function
and performing function in appropriate way.
Social factor- There are number of social factor which are directly related to organization
function and impact on performance of firm. This is identified business organization has to make
regular check on these social factors. In current business, most some of these elements are involves
society, communities, perception of people, etc. In odder to meet requirement organization needs to
perform it function ad identify these trends in appropriate way so that i an achieve business
objectives and perform function in appropriate way.

Personal factor-this are used under the approach which impact behavior of customer in
market in which organisation in performing. Under this they impact on performer of firm where it
needs to use this in accordance with current society. It includes functions such as income, status,
life cycle etc. this is essential for organization to use these function and manage resources in
accordance to business function.
Psychophysiological factor- This is related to current mind set of different individual
which is related to business function and leads to achieving business objectives. This is identified
that there are number of factors which has to be manage in accordance with behavior of other
individual and achieve business objectives. This is also important for chosen firm to take corrective
actions which include thinking and set mindset of various functions.
It can be evaluated from above stated information that there re number of factors which are
related to customer behavior in business environment and leads to changes in organization function
which has to be use accordingly. This is also analyzed that all these factors are mandatory for firm
to use and perform in effective way.
P2 Explore how consumer trends are changing due to the impact of digital technology
In relation to current business environment, this is analyses that there re number of trends which are
related t use of digital tolls and technology which will impact on performer of organization and
using function according to it. This is also analyses that these function are useful for Hallmark hotel
in order to perform its function and use them in accordance with current needs and requirements.
Some of these tolls which are used by organization in accordance with current requirements are
discussed below:
Chat bot: this is an effective and new trends which can be use by an organization in order to
meet and explore customer trends. Under this system, firm use bots which can chat with customers
regarding these function which helps in performing function and use provide them in formation
which are required to perform function which are related to simple function. This acts and trending
system which can be use to achieve better results. Under this function organization can follow
trends a perform function in appropriate way.
Social media platforms- Use of social media is also act as important factor which is related
it organization and helps in achieving business objectives. This is effective function which helps
organization to use function and manage all these function to achieve business goals. There are
number of social platforms which can be use every individual is connected with social media & are
active on Facebook, Instagram, You tube etc. This shows that organization has to use function and
maintain function and use these function according to needs and requirements.